Kim Kardashian West wishes DASH sold shapewear but admits back then it was 'like a secret that no one talked about'

Kim Kardashian West. (Photo by Rich Fury/VF20/Getty Images for Vanity Fair)
Kim Kardashian West. (Photo by Rich Fury/VF20/Getty Images for Vanity Fair)

Before the Kardashian-Jenner clan had their individual businesses, Kim and her sisters Khloé and Kourtney ran a fashion boutique DASH - which closed after 11 years of trading in April 2018.

The star has admitted she wishes she launched a line similar to her SKIMS collection back when DASH was still around.

SKIMS has now launched in Nordstrom department stores in the U.S.

"When I would work at DASH, we didn’t even have shapewear. We didn’t have stuff like that; it existed, but it was just kind of like this secret that no one talked about," she tells InStyle.

"I wish we would have had it, even just underwear and little pieces up at the register," she adds.

Kim also admits it's great to have her products on sale in a shop because it's a special experience for shoppers.

"I love having a direct-to-consumer business, but I do think there is something special when you can come in and feel something for yourself," says Kim.

Compiled by Phelokazi Mbude

Follow us on social media here: FacebookTwitterInstagram

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaway.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Luxity has released a report rating luxury brands according to popularity in South Africa. Which brand is your favourite?
Please select an option Oops! Something went wrong, please try again later.
16% - 30 votes
11% - 20 votes
Dolce & Gabbana
12% - 22 votes
Louis Vuitton
22% - 40 votes
12% - 22 votes
26% - 48 votes