Papama Mtwisha is the latest fashion visionary to bag a limited edition Tee collab with Woolworths

0:00
play article
Subscribers can listen to this article
Papama slogan T-shirt. Additional artwork by Afika Jadezweni. (Image via Woolworths)
Papama slogan T-shirt. Additional artwork by Afika Jadezweni. (Image via Woolworths)
  • Woolworths has collaborated with their second local fashion visionary following their August collaboration with Tshepo Mohlala of Tshepo Jeans.
  • This time, their meaningful mantra of choice comes from Papama Mtwisha, who launched the Africa Your Time Is Now™ movement in 2017, which has since earned international acclaim.
  • In 2020, Papama's message is "Go Within, or Stay Without", and it's on a limited edition T-shirt sold exclusively at Woolworths stores at R249 a pop. 

"You got something to say? Put it on a T-shirt." 

"Been there, done that, got the T-shirt."

"My sister went to England, and all she got me was this T-shirt." 

There's something about putting a few succinct words in bold print or a striking image on a cotton T-shirt, isn't there? 

T-shirts have long been the fabric of communication for social justice movements, political elections, pop culture moments, casual uniforms, and are even worn as comedy in motion. In their simplicity, they carry multiple messages.

READ MORE: Carol Bouwer Bags and Dr Esther Mahlangu connect fashion and art with new luxury collaboration

When Woolworths collaborated with local fashion visionary, Tshepo Mohlala, in August to create a limited edition tee that sparks pride in the South African Constitution, the words "We, The People" were used to encourage the passionate people of our nation to band together and build our collective future with power, positivity and resolve.

The major retailer echoed my views on the enduring power of slogan Tees, as they reminded us that the changemakers of the world have long used T-shirts to spread messages that matter. 

tshepo jeans x woolworths tee
Tshepo Jeans founder wears the "We, the People" limited edition T-shirt. Image supplied by Conversation Capital 

Announcing the news of their latest collaboration with a local fashion visionary, Papama Mtwisha, Woolworths remarks; "We're part of a generation that feels deeply, and is determined to create a world we want to live in." 

"As individuals, and as a collective. we want to grow and thrive beyond the turbulent times we're living in - and it all begins with the words on this Tee: Go Within, or Stay Without."

woolworths tee
Image from Woolworths website 

The meaning and intention of this T-shirt? 

It's to inspire us as individuals to go within, reflect, grow, and unearth the value only we can bring. By wearing this limited Tee, its creators declare that one is joining a commitment to spark meaningful conversations during a time when the world needs it most.

READ MORE: SA Fashion Week '20/21 - You've seen the collections, now get ready to shop them at the Trade Show 

As the founder of the Africa Your Time is Now movement, Papama Mtwisha is evidently intentional about the messages she sartorially megaphones on T-shirts. Detailing the inception of this movement on their website, Papama reveals that the "single aim [was] to open our eyes to our limitless potential as AfriCANs." 

woolworths x papama
Image screenshot from africayourtimeisnow.com 

For her take on what a slogan Tee (more specifically, "Africa Your Time is Now") symbolises, the creative director of Butter Pudding writes; 

"In wearing an Africa Your Time is Now t-shirt one becomes a breathing billboard sending a positive vibration. You convey a powerful message of inspiration that positively reaffirms and sends a bold reminder of the power that Africa and Africans possess." 

When done right (because it can go oh-so-wrong sometimes), I guess we could say then, that a slogan/statement T-shirt is literally the body language you choose to communicate on a given day. 

READ MORE: Why we shouldn’t be wearing “feminism” on our chests

But beyond the messaging behind words on a T-shirt, limited edition collaborations speak to the gradual winds of change currently happening in the fashion and creative industries.

A point Head of Brand Communications for Woolworths Fashion, Shaheda Sayed highlighted when they launched the "We, The People" Tees, saying; “We see this collaboration as a step in the right direction for the future of fashion, and a precedent for what is still to come for us."

"At Woolworths, we have a long history of supporting young designers, and we take great pride in amplifying the important message that Tshepo has to share with the nation. The voices and works of local creatives are more important than ever, and we’re prioritising supporting their businesses.” 

we the people limited edition tee
Image supplied by Conversation Capital 

Like the "We, The People" Tee - in support of local fashion - 2020 units of the limited edition "Go Within, or Stay Without" T-shirt will be available at selected Woolworths stores nationwide at the affordable price of R249. A percentage of each purchase will go towards a Covid-19 relief fund that assists in food security for vulnerable communities.  

Woolworths x Papama pose now pose the question to us; What does "doing the work" mean to you? Tell us here.

Additional information and images provided by Conversation Capital

Follow us on social media: Facebook, Twitter, Instagram

Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
What are you most looking forward to buying this Black Friday?
Please select an option Oops! Something went wrong, please try again later.
Results
It looks like the pandemic is still far from over, so more loungewear
17% - 27 votes
The lockdown has made me want to invest more in homeware and furniture, so I'll be adding those to my Black Friday cart
26% - 41 votes
I'm going to use it to get a headstart on Christmas gifting
38% - 61 votes
Footwear is all about comfort this year, so definitely sneakers
13% - 21 votes
It's a good time to get discounted wigs and other beauty essentials
6% - 10 votes
Vote