Praise for Kim Kardashian’s Skims ignores her family’s relationship with body augmentation

accreditation
0:00
play article
Subscribers can listen to this article
Kim Kardashian West is seen arriving at the "Ritz" hotel on March 03, 2020 in Paris, France. Photo by Pierre Suu/GC Images
Kim Kardashian West is seen arriving at the "Ritz" hotel on March 03, 2020 in Paris, France. Photo by Pierre Suu/GC Images
  • Kim Kardashian's shapewear brand Skims' most recent campaign features her sister Kourtney Kardashian and close friend Megan Fox.
  • Skims is among the most successful and fast-growing shapewear brands, valued well above US$1 billion
  • Kim's brand thrives on promises made to women. Namely, promises that the purchase of their products can produce a figure and face closer in shape and size to the Kardashians.
  • The conversation that is missing in the admiration of Skims is Kim's infamous relationship with body augmentation, beauty ideals ,and the pressures these ideals often cause.



Kim Kardashian’s much talked about shapewear brand, Skims, made headlines in September for its most recent campaign featuring her sister Kourtney Kardashian and close friend, Megan Fox.

The two appear in a intimate embrace, wearing nothing but underwear. Cosmopolitan  wrote that the pair “look so good […] wow,” with industry heavyweights like Nylon and InStyle adding to this praise. Important questions surrounding these images and their implications for viewers however are missing from mainstream conversations.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Do you think it's important to get married in this day and age?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, it's important in order to create a family unit and for companionship
23% - 1195 votes
Not at all. Being single is far more liberating
9% - 461 votes
There is no general answer to this, it's each to their own
49% - 2560 votes
Yes, society still frowns on unmarried people, especially women
1% - 68 votes
It depends on whether you are able to find a compatible partner
18% - 922 votes
Vote