Crotch cleavage has a trendy new cousin and it's the reason butt crack leggings are selling out fast

Illustration. (Photo: Getty Images)
Illustration. (Photo: Getty Images)
  • Athleisure, loungewear, and fitness-chic aesthetics have all emerged as the most relevant wardrobe staples of the pandemic.
  • It would therefore follow that sub-trends are observed within these clothing categories - from designer sweatpants and waffle-textured co-ords to 'butt crack' leggings.
  • Thanks to TikTok's viral prowess, these butt-enhancing leggings are doing impressive numbers in terms of sales and reviews on Amazon.
  • We have, however, also found options under R500 for you to shop locally on Takealot. 

As digital double standards go, camel toes are objects of public shame and dick prints are revered as sex symbols. 

Ah, it's the curious case of crotch cleavages, where almost every vulva-having person has found themselves searching "camel toe hacks" to stave off potential ridicule, while only some cis het men have stuffed socks in their tighty whities to create bulge illusions. 

Accompanying the stigma of camel toes, was always the need to ensure that our underwear remains an absolute mystery. A visible panty line through your dress? Gasp, how dare you let people know that you wear underwear? And so in a bid to not become the butt of every undergarment joke, G-strings became mandatory for many. 

So after carrying the nonsensical shame of outlines of private parts and intimate wear for decades at the hands of merciless early 2000s fashion press, the relatively new social media trend source - TikTok - has created a digital environment where even the butt crack can now be embraced and somewhat 'sexified'.  

Athleisure, loungewear, and fitness-chic aesthetics have all emerged as the most relevant wardrobe staples of the pandemic. It would therefore follow that sub-trends are observed within these clothing categories - from designer sweatpants to waffle-textured co-ords to 'butt crack' leggings.

Yes, thanks to TikTok's viral prowess, these butt-enhancing leggings are doing impressive numbers in terms of sales and reviews on Amazon.

READ MORE: On the heels (and knees) of the viral #BussItChallenge, we share the best glute-focused workouts

Well, maybe this also has something (read: a lot) to do with this generation's outward appreciation of - and aspirations for - peach butts. In a social media era where the big-butt-tiny-waist combo is profitable, anything that accentuates your glutes is an instant hit. 

Butt crack leggings have been primarily popularised by widely reshared TikTok videos - a few pairs of which I spotted while camping on the #BussItChallenge that I do not have the knees for. The derrière's new bestie actually gained its digital star power under the #tiktokmademebuyit hashtag, which alerted users to these leggings priced from as little as $12 (about R178) on Amazon. 

Their full name and description is “Seasum women’s high waist yoga pants tummy control slimming booty leggings workout running butt lift tights.”

InStyle Magazine revealed that this coveted item - that has now been dubbed 'Amazon leggings' - had a "whopping 15 789 five-star reviews" on the e-commerce platform. The number has since climbed to reach over 27 000 ratings and the Seasum yoga pants are currently the #1 Bestseller on Amazon's Sports & Outdoors section.

The #amazonleggings hashtag is also reported to have 31 million views on TikTok

"SEASUM bubble butt leggings are taking things to the next level by strategically placing seams, colors, and lifting materials in all the right areas," reads the product description on its retailer's website.

The textured fabric is said to serve the purpose of camouflaging cellulite for those who personally prefer to do so.

TikTok user @brookemorrissss gave a glowing review that clearly highlights that these leggings are not only butt-boosting, they're confidence-boosting too. "They make me look good. I look good," she said.  

So unlike the camel toe, these booty-sculpting leggings create an image (butt crack focus) that is generally received as desirable. (But so what if you have a camel toe?)

READ MORE: Brazilian butt lifts are the deadliest of all aesthetic procedures – the risks explained

Want in on this overnight bum job?

We found these booty-scrunching options on Takealot for you: 

Available in Grey, Neon Green, Olive, Black, Maroon, and Blue. 

2021 Brazilian Honeycomb Collection Scrunch Booty Yoga Legging Pants, R384 on Takealot 

butt scrunching yoga pants

2021 Brazilian Honeycomb Collection Scrunch Booty Yoga Leggings Pants Olive - XL-2XL, R385 on Takealot    

viral tiktok leggings

2021 Brazilian Honeycomb Collection Scrunch Booty Yoga Leggings Pants Black - M-L and XL - 2XL, R479 on Takealot

yoga leggings on takealot

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