Turning airbags into handbags, Hyundai is reversing fast fashion's impact with upcycled clothes

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Rosie Assoulin Resort 2018. Rosie Assoulin is one of the conscious designers featured in Hyundai's Re:Style 2020 collection. (Photo by Randy Brooke/Getty Images)
Rosie Assoulin Resort 2018. Rosie Assoulin is one of the conscious designers featured in Hyundai's Re:Style 2020 collection. (Photo by Randy Brooke/Getty Images)

Hyundai has brought a new meaning to the phrase 'fast fashion' by making clothes from discarded car parts - including seatbelts and airbags.

The manufacturer has teamed up with several high-end fashion designers to upcycle discarded materials from car waste because the fashion and automotive industries face a common concern – waste.

Hyundai’s Re:Style 2020 collection therefore reimagines car waste into unique, upcycled pieces. Six conscious designers have found sustainable ways to create key fashion items. Street culture label, Public School declares that “waste is not waste”, and E.L.V Denim – a zero-waste denim brand – poses the question; “if you throw something away, where is ‘away’?”   

READ MORE: Slow fashion designer who upcycles mielie-meal packets features in '100 Beautiful Things' project

Gender-defiant label pushButton, shares that the “material was a big challenge,” while Richard Quinn says it “makes you think in a more creative way.” 

Alighieri Jewellery founder enjoyed taking something imperfect and “making it special”. And Rosie Assoulin says “collaboration in general is a sustainable practice.”  

All proceeds will go towards the British Fashion Council Foundation to create a more sustainable fashion industry.

The collection will be available online at Selfridges.com as of 13 October 2020. 

Compiled by Afika Jadezweni

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