Wait, are we actually supposed to wear our shoes to bed?

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Yeezy campaign shot by Richard Kern.
Yeezy campaign shot by Richard Kern.

There was one episode of Sex and The City where Carrie Bradshaw starts talking to a man in Central Park who tells her that women are just as bizarre as she believed men to be. He tells her he once dated a woman who slept with her shoes on. 

Now, though this might have happened to some of us (I'm sure) after a crazy night out, it's by no means standard bedtime behaviour. 

READ MORE: Models clap back at Kendall Jenner after tone deaf comment

Yet, fashion loves the idea. It's a thing!

Recently, Yeezy's latest campaign, shot by Richard Kern, highlights the sneaker, Boost 350 V2 in the delightfully sounding "Butter" hue. 

But all the models are wearing the sneakers, in bed. Why, though? 

YEEZY #BUTTER CAMPAIGN SHOT BY @RICHARDKERNSTUDIO

A post shared by YEEZY MAFIA (@yeezymafia) on

I know it's just an ad but the setting is confusing. Clad in activewear or athleisure style clothing, how could bulky sneakers be a complement to ones sleep? Not that the models are sleeping, but they seem pretty close to it. And even if they were just chilling in bed casually wearing R2000 kicks, why not take that energy to the couch? Or better yet, since they're already dressed to be active, head outdoors?!

Image: Yeezy campaign shot by Richard Kern.

READ MORE: Could this colour trend be the next millennial pink? 

But over the years this has also bothered me on Instagram. Do some fashion-forward people know something we don't? 

Clear = natural nude and whatever fun socks ?? #shoesonbed #?#heels #booties #shoes

A post shared by Beryl Bai (@berylliumbaiology) on

came in yesterday.???? #shoesonbed

A post shared by LH (@lindahelder) on

This very important Buzzfeed article, Who The Hell Wears Shoes On The Bed? also notes that film characters do the exact same thing. 

People just seem to love it. 


Unfortunately, there are no benefits listed for this rather unconventional behaviour. On the contrary, The Washington Times reports that in 2017 researchers at the University of Houston tested thousands of soles, and found that 25% of the samples were contaminated with C. Diff, an intestinal bacteria that causes diarrhea. 

Ah poo. 

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