WATCH: A 24-year-old Nigerian entrepreneur introduces ready-made 'gele' headwraps

accreditation
Headwraps have long been popular in Africa. A model walks the runway at 'Labo International': 10th Edition African Ethnic and Sapeurs Fashion Show at Espace des Blancs Manteaux
Headwraps have long been popular in Africa. A model walks the runway at 'Labo International': 10th Edition African Ethnic and Sapeurs Fashion Show at Espace des Blancs Manteaux

Could a new take on an essential Nigerian accessory be the next big global fashion statement? The 'gele' has been worn by women for years across West Africa. A popular colorful headpiece for special occasions But it requires great skill and patience to wrap. Sometimes taking up to 30 minutes to get the shape just right. This 24-year-old Nigerian designer may have found a solution.

Sign up to W24's newsletters to get the latest fashion news and success stories about successful young entrepreneurs in SA and the rest of Africa. 

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Do you think it's important to get married in this day and age?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, it's important in order to create a family unit and for companionship
23% - 952 votes
Not at all. Being single is far more liberating
9% - 383 votes
There is no general answer to this, it's each to their own
49% - 2082 votes
Yes, society still frowns on unmarried people, especially women
1% - 58 votes
It depends on whether you are able to find a compatible partner
18% - 740 votes
Vote