- First they gave us animation with The Simpsons collaboration and now we look forward to Vans' latest collaboration.
- The original action sports brand and advocate for creative expression, announced its upcoming collaboration with one of the world’s foremost museums devoted to modern and contemporary art, The Museum of Modern Art (MoMA).
- The first release of footwear, apparel, and accessories will launch worldwide on 30 September 2020, followed by a second installment in November 2020.
With a shared passion for inspiring individual expression around the world, Vans and MoMA have come together to debut a series of special edition products this season.
The artists featured reflect the diversity of MoMA’s collection with artworks by Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock and Lybov Popova.
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“MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression,” says Robin Sayetta, Associate Director of Licensing and Partnerships at MoMA.
“We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network," Robin adds.
Each product was designed with careful consideration and a deep appreciation of the art, translated on your favourite Vans Classic styles.
The first of the two launches will debut at the end of this month with products featuring iconic works by Salvador Dalí, Vasily Kandinsky and Claude Monet.
Want to know more about the artists? Read on...
The work 'The Persistence of Memory' by artist Salvador Dali is pictured at the Museum of Modern Art (MoMA) in New York City, USA, 08 March 2014. Photo: Felix Hoerhager/dpa | usage worldwide (Photo by Felix Hörhager/picture alliance via Getty Images)
Salvador Dalí was inspired by the subconscious, dreams and the imagination in Surrealist works that blend the real and the invented.
One of his best-known paintings, ‘The Persistence of Memory 1931’ can be found on Vans long sleeve and pullover apparel styles.
Journalists look at Russian-born French painter Wassily Kandinsky's "Panel for Edwin R. Campbell, 1 to 4" during a press preview of the MoMa in Berlin exhibition at the capital's National Gallery 18 February 2004. The exhibition, hailed as the cultural event of the year in Berlin, features over 200 works from New York's Museum of Modern Art. (Photo by MICHAEL KAPPELER/DDP/AFP via Getty Images)
Kandinsky, a pioneer of abstract art, believed that both colour and form evoked their own power and emotion independently from images and objects.
Using a print he made while teaching at the German Bauhaus school of art and design, ‘Orange 1923’, Vans celebrates this investigation into abstract forms and signs, translated across a short sleeve tee, crewneck and snapback hat.
The work 'Water Lilies' by artist Claude Monet is pictured at the Museum of Modern Art (MoMA) in New York City, USA, 08 March 2014. Photo: Felix Hoerhager/dpa | usage worldwide (Photo by Felix Hörhager/picture alliance via Getty Images)
Rounding out the artist series, Claude Monet, a driving force of the impressionist movement, documented the ever-changing French countryside throughout his plein air landscape work, made from observing nature.
The collaboration between Vans and MoMA showcases ‘Water Lilies 1914-1926’, works made in Monet’s later years at his home in Giverny, atop the Vans Authentic along with a hat, fleece and backpack style.
Additional images and information provided by The Bread.
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