SA women wield even more influence when it comes spending power in our households

Who's in charge of what get's spent at home?
Who's in charge of what get's spent at home?

Insights from Nielsen BASES show that women hold the majority power when it comes to purchase decisions in South African households and that our choices change as we go through different life stages.

The company’s director, Esti Prinsloo, says it’s therefore important to understand these changes and for brands to make products that appeal to women throughout their lives. Esti calls for "a creation of truly women-centric retail strategies". This is why.

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
What part of your lifestyle are you most conscious about when it comes to sustainability and ethical consumption?
Please select an option Oops! Something went wrong, please try again later.
Clothing and accessories
13% - 39 votes
Skincare products and makeup
15% - 47 votes
Food and home
72% - 224 votes