SA women wield even more influence when it comes spending power in our households

Who's in charge of what get's spent at home?
Who's in charge of what get's spent at home?

Insights from Nielsen BASES show that women hold the majority power when it comes to purchase decisions in South African households and that our choices change as we go through different life stages.

The company’s director, Esti Prinsloo, says it’s therefore important to understand these changes and for brands to make products that appeal to women throughout their lives. Esti calls for "a creation of truly women-centric retail strategies". This is why.

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