Brawn: Netflix series good for F1 coverage, but 'not hugely profitable'

. Image: TeamTalk
. Image: TeamTalk

Season two of 'Drive to Survive' has recently released on the streaming platform, providing fans new and old with a great insight into what goes on behind the scenes in Formula 1.

There is an expectation that the documentary series would provide financial gain for F1, but Brawn says its value lies elsewhere instead.

Other side of F1

Speaking at an event for new F1 partner 188Bet, Brawn is quoted by "I think it was really great to show the fans the other side of F1, because most of the fans have only seen what goes on at the track or the interviews at the track.

"Suddenly you see behind the scenes, both at the race tracks and at the factories and the bases the teams operate from. I think it gave people a fascinating insight."

READ: Ricciardo says Netflix series helped F1 'become more of a thing' in America

Brawn adds: "What we've discovered is it's been very appealing to the non-race fan: in fact it turned them into race fans. Some of the promoters in the past season have said they've definitely measured the increase in interest in F1 that has come from the Netflix series.

"And while Netflix in itself wasn't for us a hugely profitable venture, in terms of giving greater coverage for F1, it's been fantastic. And that's the type of initiative that we're doing, we're looking at taking a holistic view of how we can lift F1."

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
Brought to you by
Voting Booth
Who do you feel was at fault for Verstappen and Hamilton's Italian GP crash?
Please select an option Oops! Something went wrong, please try again later.
26% - 1542 votes
43% - 2578 votes
They were both at fault
31% - 1858 votes