• SA fashion designer has teamed up with Volvo Car South Africa.
• Mnisi's love for nature was the inspiration behind the design for the XC40.
• The launch of the special vehicle celebrates Volvo's new #HiddenGem campaign.
• For more motoring stories, go to Wheels24.
Volvo has unveiled a one of a kind stylish and unique XC40 – the car which was customised in partnership with South African fashion designer Rich Mnisi – was revealed at a brunch hosted by Volvo Car South Africa and champagne lifestyle brand GH Mumm at the newly opened #HiddenGem, Pablo restaurant, in Mint Hotel, Sandton.
This is the first time that Volvo has collaborated with Mnisi.
The Volvo XC40 D4 R-Design - the city slicker, trendsetter, nameplate for the Swedish brand - has been fully blacked out. It has been double wrapped black-on-black in a zebra-patterned stripe, with green leather door inlays and the designer's signature logo embossed on the headrests. The R-Design also has a panoramic sunroof and full leather seats.
Mavudzi explains that the launch of the Rich Mnisi customised XC40 celebrates the start of a local social media campaign by the brand called #HiddenGem.
"#HiddenGem is built around one pertinent idea: that, after all we have been through, summer and the ability to move are more precious than ever before.
"The need for us to work together to limit the spread of a virus has given our perspective of safety a new meaning. This summer we will take to our cars, more than to planes or trains, to enjoy the beauty of the outdoors safely once again. We will do this to reunite with family and to revisit our places of importance and meaning – our #HiddenGem," she explains.
The brunch was attended by Rich Mnisi, Volvo ambassadors Jessica Nkosi and Zuraida Jardine, alongside other celebrities such as Boity Thulo and Tshepi Vundla. These are all typical buyers of the award-winning XC40, as the brand grows in popularity amongst well-heeled South Africans.
"Despite the pandemic, Volvo retail sales in South Africa during July were outstanding, with the company doubling its volumes versus June 2020," notes Yvette Greyvenstein, Head of Commercial Operations at Volvo Car South Africa.
"And, with the reveal of Beast's Baby Brother, we predict that the brand's popularity will only grow even further," concludes Mavudzi.