Kia to electrify Geneva with new concept car

<i>Image: The News Market</i>
<i>Image: The News Market</i>

Kia Motors Europe will unveil its bold new all-electric concept car at the 2019 Geneva International Motor Show. 

Designed at Kia’s European design centre in Frankfurt, the concept is, says Kia, "a visual embodiment of the company’s desire to move forward in the exciting world of electrification".

'No reason to change'

"Automotive design is about capturing the heart and making it beat that bit faster for that bit longer – and we believe that there’s absolutely no reason why that should change simply because the car is electric," says Gregory Guillaume, Vice President of Design for Kia Motors Europe.

WATCH: New models, awesome concept cars - Here's what to expect at the 2019 Geneva Motor Show

"We imagined designing an all-electric car that not only answered consumer concerns around its range, performance, recharging networks and driving dynamism but one that also gave you goosebumps when you looked at it and made the hairs on the back of your neck stand up when you drove it," explains Guillaume.

"That’s why our all-electric concept is designed to not only get your pulse racing but to also signpost our holistic and emotional approach to electrification," he concluded.

Kia will unveil its new concept on March 5 2019.

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