BMW and Mercedes to launch car- and ride-sharing JV

<i>Image: John MACDOUGALL / AFP</i>
<i>Image: John MACDOUGALL / AFP</i>
John MACDOUGALL / AFP

Automakers Daimler, parent company of Mercedes-Benz, and BMW are formally launching their joint venture in services that make it possible to use their cars without necessarily owning one.

Daimler CEO Dieter Zetsche and BMW's Harald Krueger held a joint news conference in Berlin on Friday to outline their efforts in auto-related services, which include short-term rentals of vehicles in big cities through smartphone apps.

WATCH: Next step in ride-sharing apps? How about hailing a self-driving taxi

The business also includes apps to call for a ride, in competition with rivals such as Uber and Lyft from the information technology sector.

Krueger and Zetsche spoke after regulatory authorities gave permission for the deal, announced last year, to formally close.

The business underscores the auto industry's shift toward new technologies and business models based on software and mobile communications.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
DAYS
HRS
MINS
Voting Booth
What's more important when you're deciding to purchase a vehicle?
Please select an option Oops! Something went wrong, please try again later.
Results
Affordability
28% - 607 votes
Safety features
10% - 223 votes
Reliability
38% - 826 votes
Good fuel consumption
11% - 241 votes
Styling
6% - 126 votes
Power figures
7% - 154 votes
Vote