SEE | Hilux is SA's bakkie king, Toyota grabs more than 40% of LCV market in August

Image: Motorpress
Image: Motorpress

Selling 3565 units, the ever-popular Hilux took overall honours in August as Toyota’s best-selling vehicle, boosting the stable’s total sales tally to 10 156 units.

This accounts for a 22.3% market share out of the 45 537 total units sold in South Africa in August.

According to the National Association of Automobile Manufacturers of South Africa (Naamsa), the August sales reflected a decline of 2 440 units or 5.1% compared to 47 977 vehicles sold in the same month last year.

READ: SA's best-selling bakkies

toyota fortuner

                                              Image: Motorpress

However, Naamsa was pleased to announce that export sales had registered further strong gains last month in line with industry expectations.

Senior Vice President of Sales and Marketing at TSAM, Calvyn Hamman says: "It’s clear that the market has remained depressed longer than we expected and that there is very little for consumers to be optimistic about. However, we see a silver lining in the sales of light commercial vehicles (LCVs) which have increased by 0.5% compared to August last year."

Toyota RaV4

                                              Image: Motorpress

The growth is more tangible for Toyota whose LCV sales have grown by 1 242 units or 3.8% compared to the same month in 2018. The locally-produced Hilux and locally-assembled Hi-Ace have sold more than half the total sales of TSAM last month, recording 3 655 and 1 578 respectively. One of the notable performers in the LCV segment is the Land Cruiser pick-up with 235 sales.           

In the passenger segment, popular SUVs Fortuner and RAV4 sold 811 and 586 apiece, while the evergreen Corolla Quest (579) and Etios (673) both had a laudable showing. On the truck front, the Hino 300 Series recorded 18% share of the MCV segment while the Hino 500 Series ended the month with 16% share of the HCV segment. 

                                               Image: Motorpress

"Once again, we’re grateful to the entire Toyota team and dealers across the country for their continued efforts towards making Toyota a market leader. We remain committed to creating customer smiles and to continue making Toyota, Lexus and Hino brands of choice for our market," says Hamman.

car sales

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Who should have replaced Sergio Perez at this weekend's British GP?
Please select an option Oops! Something went wrong, please try again later.
Sebastian Vettel - At least he'll get a taste of what the 2021 car will be like
26% - 548 votes
Nico Hulkenberg - He's been with the team before
27% - 569 votes
Fernando Alonso - A true racer, and the fastest Spaniard around
33% - 697 votes
Jenson Button - Any team can benefit from a champion driver
13% - 278 votes