• BMW accounts for 12.2% of all automaker searches.
• German brands are the top three most-searched for used car brands in SA.
• The 3 Series remains the most popular used BMW model.
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While South Africans are besotted with German brands, the number one searched for brand in the used car market continues to be BMW.
According to the 2020 AutoTrader Car Industry Report, BMW accounts for a whopping 50 million annual used car searches – or 12.2% of all brand searches.
The 2020 AutoTrader Car Industry Report details trends and insights into the South African used car market. As the largest digital automotive marketplace in South Africa, AutoTrader provides unparalleled insight into car-buying patterns in the country.
According to George Mienie, AutoTrader CEO, BMW is joined by two other German brands when it comes to the top three most searched for used car brands. "The top 3 accounts for 33% of all brand searches in South Africa. BMW rules the roost with 48.9-million searches. In second place is Mercedes-Benz – with 45.44-million or 11.31% of total brand searches. Volkswagen is third, with 45.37 million searches and 11.30% of brand searches," he notes.
So, while BMW reigns, Mercedes and VW are not far off. But which BMW models specifically are in demand and what do they cost?
The most sold used model – by far – is the 3 Series, which accounts for over double the volumes of the second most sold model, the 1 Series.
The 3 Series was also the fourth most searched for model (out of all brands and models) while the 1 Series ranked seventh most searched. The average selling price of a 3 Series is R282 361, the average year model is 2013, and the average mileage is 93 466 km. The average selling price of the 1 Series is understandably a little lower – at R262 756. The average year model is 2013, and the average mileage is 85 602 km.
The X5 is the third most sold used BMW and the company's best-performing sports utility vehicle (SUV) in the used car market. It is also the tenth most searched for car (out of all brands and models). The average selling price is R604 431, the average year model is 2014, and the average mileage is 86 617 km.
Here is the top 10 list of most sold used BMWs*
*Source: AutoTrader, July 2020