• The Volkswagen Polo was the most searched hatchback in August 2020.
• The Golf and Polo Vivo were among the most-searched vehicles.
• Buyers are looking for hatchbacks retailing for under R250 000.
• For more motoring stories, go to www.Wheels24.co.za
The Volkswagen Polo is the country's most searched hatchback, while Volkswagen is dominating this important segment of the motor industry. And South Africans are seeking to acquire a hatch that costs less than R250 000.
This has emerged from an analysis of search on AutoTrader during August. AutoTrader is the largest digital automotive marketplace in South Africa. Accordingly, it provides unparalleled insight into car-buying patterns in the country.
Volkswagen Polo GTI (QuickPic)
Three VWs in Top 10
While the Polo was the most-searched-for hatchback in the sub-R250 000 price bracket in August 2020, the list of top ten models contained no fewer than three Volkswagen derivatives (the Golf emerged second while the Polo Vivo came fourth).
According to George Mienie, AutoTrader CEO, the sub R250 000 sector has been one of the most popular price range segments within the hatchback market during lockdown level 2. He says: "This price bracket constituted a massive 72.3% of price-related searches for hatchbacks during August."
According to the 2020 AutoTrader Car Industry Report, hatchbacks are the body-type with the lowest selling price and mileage combination, and they're also the most sold body-type in the country. In the last year, they accounted for 31% of the total used cars sold in South Africa. The domination of the Polo in this segment comes as no surprise.
Similarly, the Golf - in second place for most searched hatches in August in the sub-R250 000 - is not a surprise listing. Mienie adds: "One of the models in the Golf range, the iconic GTI, also performed well last year, achieving first place in the AutoTrader Car Industry Report when it comes to variant searches. It was responsible for a substantial 1.5 million searches.'
Variant level search, introduced in May 2019, is unique to AutoTrader and a first in South Africa.
Which vehicles did you consider buying during lockdown? Email us.
Most searched for hatchbacks in the R250 00 price bracket for August 2020, according to AutoTrader:
1. Volkswagen Polo
2. Volkswagen Golf
3. Kia Rio
4. Volkswagen Polo Vivo
5. Ford Fiesta
6. Ford Focus
7. BMW 1 Series
8. Hyundai i20
9. Audi A3
10. Renault Clio
George Mienie is the CEO of AutoTrader.