Look how many they've sold! Volkswagen's R1-million flagship Touareg is proving to be a sterling sales success in Mzansi

<i>Image: Quickpic</i>
<i>Image: Quickpic</i>

There is a gluttony of premium SUVs on sale in South Africa right now, many of them are from the Volkswagen Group. The Porsche Cayenne, Audi Q7, Bentley Bentayga, Lamborghini Urus and the Volkswagen Touareg all share the same DNA via the group's  MQB platform. 

The benefit of having many brands under one group is that the economies of scale are lower and that turns into higher profitability. 

Touareg packs a premium punch 

On paper, the Touareg arguably lacks the brand cachet of its cousins, however we've driven it extensively since its launch in July 2018 and confirm that it's an outstanding SUV, offering a premium cabin, great tech and sumptuous ride quality. 

There are two models in the range, both use the same 3.0-litre V6 turbodiesel engine producing 190kW and 600Nm. The Luxury model is priced from R999 800 and the top-of-the-range Executive costs R1 142 200. 

Here's how many new Touareg models have been sold so far since its launch: 

VW South Africa said at the launch in July that its target was to sell anbout 50 units a month; in the first full month of sales they sold 55 in August and then followed that up in September with a 14.5% increase to 63 units sold. 

It's clear that despite its as-near-as-makes-no-difference R1 000 000 entry point, buyers are keen to experience the Touareg in all its glory. 

Read our road test of the flagship SUV here to find out why we rate it very highly. 

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