• Mitsubishi has 40 dealers across the country.
• The Japanese carmaker says the quality of their vehicles is key to maintaining loyalty with customers.
• Triton, ASX and Eclipse Cross remain popular with customers.
The motor industry has taken a big knock due to the coronavirus pandemic. Many South Africans found their incomes affected and consumer confidence dropped to dire levels.
With the country now operating at level 2 according to lockdown regulations we are starting to see green shoots across industries. Comment from Mitsubishi South Africa gives us insight into how an influx of returning customers to the brand are loyal.
"They keep on coming back thanks to our quality vehicles, and many are kept in families for many years,"says Nic Campbell, General Manager of Mitsubishi SA.
The Japanese carmaker has a footprint of 40 dealerships across the country.
"Here at our dealership the Triton pick-up was most popular during lockdown, but after we have returned in May customers are also opting for the ASX as well,"says Mark Africa, dealer principal at Mitsubishi Motors Paarden Eiland in Cape Town.
The quality of the brand's models is key to loyal customers staying with the brand says new vehicle sales manager Charl Smit.
"Mitsubishi is one of the brands in South Africa that experiences the highest return business in the country – once a customer has owned a Mitsubishi, many of them come back to upgrade or expand their brand experience," Smit says.
"We have a very loyal following. It is unbelievable. We have a lasting relationship with them and many return to buy a second and even a third vehicle for their family, passing the older models on to adult children," Smit says.
Pajero with over 800 000km
"One of Mitsubishi Paarden Eiland's most loyal customers is an older lady who bought a Pajero LWB a few years ago. Her vehicle has done over 800 000 km and she still brings it back for each and every scheduled service," Africa says.
Mitsubishi's line up allows customers to "upgrade" their vehicles as they progress in life. And if a family has kids then many then keep their 'old' vehicle and buy another, bigger model.
The lesson here is that in this period of uncertainty customers go to brands they can trust.