• New sales record for the brand in South Africa
• 731 units of the Suzuki Swift sold in a single month
• Suzuki now firmly in sixth place in overall sales rankings
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To think, Suzuki has been selling vehicles in South Africa since June 2008. In the 12 years since, the brand has won several awards and garnered the respect and trust of the South African buying public. While it's nowhere near the sales figures of the likes of Toyota, Volkswagen and Ford, the brand has proven itself in every face of adversity.
Case in point: October 2020. While the country is still reeling from the effects of Covid-19 and trying to pick up the economic pieces, Suzuki has been steadily increasing its monthly sales figures. Last month, October, the automaker sold a whopping 2032 new vehicles in South Africa, establishing itself as a top-six vehicle brand in South Africa!
No fewer than 1408 of these passenger and light commercial vehicles were sold by Suzuki dealers, with 621 units sold to fleet buyers. The total dealer sales are within striking distance of the overall dealer sales record of 1466 units sold in September 2020.
2020 Suzuki S-Presso (Ryan Abbott / RoadTrip)
According to Naamsa, Suzuki recorded 731 sales of its Swift, a stellar performance for the compact hatch, and 426 sales of the S-Presso. Following in third and fourth are the Suzuki Celerio with 147 sales and the Ertiga, which recorded 127 units sold last month.
André Venter, divisional manager for sales and marketing at Suzuki Auto South Africa, said: "It is important to note that Suzuki's growth was not achieved overnight. Over the past 12 years, we have steadily invested in our corporate capacity, our product range, our local parts storage and distribution network and of course, our dealer network.
"By laying the foundations and working hard to introduce the right products into the South African market, we have been able to grow our market share steadily and consistently."
Venter notes that Suzuki will soon open its 70th dealer, with several additional dealers under consideration for various towns and outlying areas in South Africa.Compiled by: Charlen Raymond