• Volvo reported its best January sales figure in its history.
• The brand sold 59 558 new vehicles last month.
• Volvo will launch its XC40 Recharge Pure Electric in South Africa 'soon'.
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Starting 2021 on a strong note, Volvo Cars reported the best January in its history. Global sales rose by 30.2% to 59 588 cars, boosted by a strong year-on-year performance in China where the company more than recovered losses from earlier Covid-19 shutdowns.
Demand for Volvo Cars' SUV line-up remained strong and represented 71% of overall volumes, while the popularity of its Recharge line-up of chargeable cars continued to grow. The volume of Recharge models more than doubled in January year-on-year, now accounting for 23% of all Volvo cars sold globally.
Sales by country
In China, sales grew by 91.3% to 19 160 cars in January, as Volvo Cars' biggest market more than recovered from a pandemic-related sales drop in the first month of last year. The sales increase in China was helped by strong overall market demand and boosted by a sales ramp-up of the company's XC40 compact SUV and the S60 sedan.
US sales reached 8151 cars in January, an increase of 32.4% compared with the same period last year. The company's award-winning SUV line-up, led by the XC90, drove the strong sales increase.
European sales for the month increased by 9.0% to 24 857 cars sold, helped by strong performances in key markets such as Sweden, Germany and the Netherlands. Recharge cars amounted to 41% of total European sales.
South African sales were strong too. According to Greg Maruszewski, managing director of Volvo Car South Africa, the XC40 was the star of the show. He reveals: "Sales rose by 37% in January 2021 (versus January 2020). This is encouraging given the fact that the XC40 had a good 2020; it had an 8.40% share of its segment in 2019; that grew to 14.70% in 2020."
In January 2021, globally the XC40 was the company's top-selling model with 17 770 cars (2020: 10 802 units), followed by the XC60 with 17 053 cars (2020: 13 353 units) and the XC90 with sales of 7 564 cars (2020: 6 902 units).
Maruszewski says that 2020 was a landmark year for Volvo. He concludes: "On a global front, we introduced our first all-electric car, the XC40 Recharge Pure Electric, which will come to South Africa soon. Our plug-in hybrid line-up range also enjoyed growth. We're facing 2021 with optimism, and we look forward to continuing to meet our customers' ever-evolving needs."