• AutoTrader data reveals consumers want used double-cab bakkies priced under R400 000.
• Single cab buyers don't want to spend more than R100 000.
• Motorists remain loyal to both brands and individual models.
• For more motoring stories, go to www.Wheels24.co.za
South Africans want two things under Lockdown Level 2: a move to Lockdown Level 1 (which will be a reality come Sunday, 20 September) and a double cab bakkie costing less than R400 000.
The latter has emerged from an analysis of search and sales data on AutoTrader during August. AutoTrader is the largest digital automotive marketplace in South Africa. Accordingly, it provides unparalleled insight into car-buying patterns in the country.
According to George Mienie, AutoTrader CEO, it is very interesting to see the marked differences between single and double cab buyers. "Single cab buyers don't want to spend more than R100 000; this price bracket constituted almost half of all price-related searches for single cab bakkies in August – 42.23% to be precise.
"But, when it comes to double cabs, buyers are quite willing to pay up to R400 000. This was the most searched price bracket for double cab bakkies during the month of August. It accounted for 24.93% of price-related searches for double-cab he reveals.
This corresponds with the findings of the 2020 AutoTrader Car Industry Report, which reveals that the average sales price of a double cab over the last year was R347 036 (the average year of registration was 2015 while the average mileage was 89 815km). In stark contrast, the average sales price of a single cab over the last year was R182 134.
The same report reveals that the Ford Ranger was the most sold double cab in the last year, followed by the Toyota Hilux and Volkswagen Amarok. So, how does this compare to what buyers want now?
According to Mienie, motorists are remaining extremely loyal to both the brands and individual models. "The top three most searched for double cabs in the under R400 000 price category mimic the data pertaining to most sold double cabs, with the Ranger, Hilux and Amarok in first, second and third places respectively," he reveals.
Mienie says he wasn't surprised to see the Ranger and Hilux perform so well. "According to the 2020 AutoTrader Car Industry Report, the top-selling used car last year was the Ford Ranger, contributing 4.7% of all vehicles sold, at an average selling price of R305 944, an average mileage of 85 948km and an average year model of 2016.
"In third place when it comes to most-sold cars was the Toyota Hilux, contributing 3.4% of all cars sold, at an average selling price of R327 807, an average mileage of 102 129km and an average year model of 2013," he notes.
According to the same report, the Amarok doesn't feature in the list of the top 10 most sold vehicles. However, it does, of course, clock in third when it comes to double cab sales specifically.