How Nissan wants to achieve a low-carbon community in its native Japan

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Nissan sustainability
Nissan sustainability

• Partnership with local governments and companies to promote new mobility services and renewable energy use. 

• The carmaker hopes to achieve carbon neutrality by 2050. 

• The Japanese carmaker has partnered with three local governments and eight companies to develop new, cleaner modes of transport. 


Carmaker Nissan says it began a field test of new mobility services this week as part of a partnership to promote future community building in Japan.

The partnership agreement between three local governments and eight companies aims to develop new modes of transportation and promote the use of renewable energy, in the Hamadori area of Fukushima Prefecture. 

Nissan sustainability
Nissan sustainability

The company's overall goal is to help develop a revitalised, resilient and sustainable low-carbon community.

Nissan's involvement in the project is part of its vision of enriching people's lives and its global efforts to achieve carbon neutrality by 2050.

Cleaner public transportation service

The field operation tests announced are aimed at assessing receptiveness among residents and visitors to the community, says the carmaker.

The tests include an EV shuttle service that runs in a loop around the central district of Namie town at a high frequency, using roadside stations as mobility hubs. The hubs connect to other vehicles, including personal cars, which serve as "spokes" and are used for travel to nearby areas.

Nissan sustainability
Nissan sustainability

The service supports both passenger and cargo transport. It includes home delivery of packages using "spoke" vehicle such as EV taxis and utilising Japan Post vehicles for efficient delivery and roadside station pickup of purchases from supermarkets.

The tests also include running an autonomous vehicle on a route around central Namie. The company's long-term vision is to create sustainable transportation services that offer convenience and contribute to the economy.

Nissan sustainability
Nissan sustainability

Sustainable energy management

To help create a sustainable, low-carbon community, the partnership initiative includes building an energy management system that uses electric vehicles and stationary rechargeable batteries instead of internal combustion engine transport. It also aims to enhance the use of renewable energy at various facilities.


Nissan sustainability
Nissan sustainability


Autonomous driving tech

As a pioneer of zero-emission vehicles, Nissan has been working to reduce CO2 emissions and create environmental and social value by commercialising electrification and autonomous driving technologies.

The company's Blue Switch program promotes electric vehicles' use to address disaster prevention, energy management, climate change and population declines in Japan. Overseas, Nissan has participated in research and mobility services using automated driving technology in places such as London and China.

By using its strengths in electrification and autonomous driving technologies, Nissan aims to realise a sustainable society where people can move and interact freely.

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Nissan sustainability
Nissan sustainability

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