• Kia's Sorento was named Carbuyer's 'Car of the Year' for 2021.
• The Sorento is now in its fourth generation.
• Several Kia products have taken honours at the Carbuyer events in previous years.
• For more motoring stories, go to www.Wheels24.co.za
Kia's new Sorento got its 2021 off to a solid start, albeit it two months early. The brawny SUV, the flagship in Kia's family of SUVs, was named Carbuyer's 2021 'Car of the Year', as well as 'Best Large Family Car'. It is not the first time Kia has won at this prestigious event, with the e-Niro, Picanto, and Cee'd all taking honours in previous years.
Paul Philpott, president and CEO of Kia Motors (UK) Limited commented: "For the Sorento to win this award is an outstanding achievement and one which fills our UK team and dealer partners with pride and encouragement. This vehicle embodies just how far we have come as a brand since entering the UK market nearly 30 years ago, offering high quality, efficient and desirable products to a growing customer base. The Sorento winning this award is high praise indeed and credit that's been duly earned."
The event was live-streamed on 25 November on Carbuyer's YouTube channel. The awards ran through 19 different categories, crowning a winner for each, before finally bestowing the award of overall 'Car of the Year' on the fourth-generation Sorento, judged by the entire editorial team at Carbuyer.
Richard Ingram, editor of Carbuyer.co.uk, said: "The Kia Sorento is a versatile SUV that's nipping at the heels of premium rivals, feeling luxurious and spacious in equal measure. Competition in this area of the market is fierce, but no other model comes close to the far-reaching talents of the fantastic Sorento. Congratulations to Kia on a well-deserved win."