• Ford is collaborating with four South African women on a campaign to celebrate those who are shaping the country's future.
• The campaign is called 'RangeHer She's Got Range' and will include events and media coverage.
• The core of the campaign encourages all women to reach their goals and build strength from within.
Ford South Africa has launched its inspirational 'RangeHER She's Got Range' campaign, which gets underway this month and encourages all South Africans to rally behind this important journey - that has at its heart the celebration of women who are shaping theirs and other South Africans' future.
Ford RangeHer is a new global campaign that aims to highlight extraordinary women in their respective countries and industries as they take the next steps of their careers and personal lives with the trusted support of the Ranger, the company says.
The aim of the campaign will demonstrate that individuals have the power to change the world around them and that with the right attitude and support - in this case a formidable Ranger pickup, nothing is impossible.
In alphabetical order, the RangeHER She's Got Range ambassadors Angie Khumalo, Leigh-Anne Williams, Mapalo Makhu and Poppy Ntshongwana.
Angie Khumalo. Image: Motorpress
Ford has chosen four women who have ground-breaking careers that bridge traditional and new-age media - including radio, television or social media - these pioneering women have made their mark on all generations, as well as communities across the country.
Too often, women face unfair criticism in society, and deep-seated prejudices can bar them from equal opportunity. 'RangeHer She's Got Range' campaign aims to help break these cultural obstacles so that women can be respected for who they are, as well as for their goals. Having the Ford Ranger for the duration of the campaign will add power to these thoughts and actions and create a widespread and positive mentorship for others to follow.
Mapalo Makhu. Image: Motorpress
"Although the Covid-19 pandemic has disrupted our lives, one must not mute the conversations around inequalities against women and gender-based violence that continue to hold back this country. Backed by the power of the Ford Ranger this partnership between women and machine will ensure that these issues are highlighted," says Doreen Mashinini, General Manager Marketing at Ford SA.
"We are looking forward to watching these upcoming moments and invaluable lessons take hold. Actions and well-considered thoughts of our She's Got Range ambassadors will have a profound effect on the attitudes and beliefs of all South African women. Together this determination will take the Ford family to even greater heights," says Mashinini.
Poppy Ntshongwana. Image: Motorpress
In a series of short introductory video clips, linked below, each of these remarkable women spent the first few days with their new Ranger, navigating the city and keeping up with their busy daily schedules. During this time, they were acquainted with the Rangers’ suite of driver-assist and connectivity features designed to reduce stress and minimise distractions. However, they won’t have to wait long to learn the true capabilities of their Ford Ranger.
FMCSA has prepared a bespoke off-road course at the Ford Adventure Club in Hartebeespoort on 14 November. For many RangeHER She's Got Range ambassadors, this will be their first time off the beaten track but despite the intimidating terrain ahead, each is already relishing the opportunity to get their vehicle dirty and test their own physical and mental resolve.
With the everyday companionship and support of these locally-built Rangers, the next six months promise to be packed with hilarious anecdotes, inspiring conversations, and many milestone moments.