• Triumph has announced that they will build Motocross and Enduro motorcycles.
• Triumph have enlisted the greatest motocross racer of all time to assist in the development.
• The small capacity off-road motorcycle segment is one of the quickest growing globally.
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In a shock announcement, British motorcycle brand Triumph has revealed that they are in the advanced stages of developing a comprehensive range of all-new competition Motocross and Enduro motorcycles. Even though the brand is no stranger to building off-road motorcycles, their well-loved Tiger and Scrambler ranges are testament to this. It will be the first time in the company's long history to produce dedicated smaller-capacity Motocross and Enduro motorcycles.
The launch of this new Motocross and Enduro motorcycle family is accompanied by a commitment to an all-new Triumph factory race programme and a commitment to top tier championship racing in both Motocross and Enduro series. As part of the commitment to go racing, Triumph has partnered with global motocross legends Ricky Carmichael and five times Enduro World Champion Ivan Cervantes, who have joined the Triumph family as active partners to assist in the testing of the new models.
The pedigree of Ricky Carmichael is undisputed. As an amateur, he won 67 National Championships before turning pro. As a professional, he won a record 15 motocross championships and five Supercross championships, notching up 150 race wins in the process.
Nick Bloor, CEO of Triumph Motorcycles, said: "Triumph is 100% committed to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders."
Carmichael adds: "This is an incredible opportunity for me to join this historic brand, and I am honoured and humbled to be a part of the development and release of their off-road motorcycles. Building something from the ground up is something that really intrigues me at this stage of my career. What is impressive to me is Triumph's dedication and passion for developing a top-class product. Everyone that I have been involved with on this project has shown an extreme passion for what they are doing, and that is a recipe for success and something that I love being part of."
The Motocross and Enduro markets are dominated by established players such as KTM, Yamaha, Kawasaki and Suzuki, so Triumph has their work cut. However, recent history has shown that Triumph can rapidly develop new products that are of high quality. Furthermore, Triumph must have shown Carmichael something special on his visit to their R&D centre to lure him into their camp. Although Triumph is better known for its range of retro-modern machines such as the Bonneville and Street Scrambler and their pukka adventure motorcycles in the Tiger range, they are also the sole engine supplier to the Moto2 category.
Globally the off-road motorcycle market has seen significant growth and there is no sign of that slowing down, especially in the wake of a pandemic when many people are looking for escapism. And it doesn't get better than putting on a helmet and escaping into the unknown.
Details about the timeline and reveal of the new off-road models and racing programme will only be released in the coming months, but a reveal is expected in 2022.