- Honda's luxury brand, Acura, will make an appearance at the USA F1 GP this weekend.
- The company's F1 racing partners will carry the Acura logo on their cars for this race.
- Ayrton Senna, Jenson Button, and Rubens Barrichello have flown the Acura flag for Honda in the past.
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While the Acura luxury car brand might not be as well-known in South Africa as in the west, local Honda fanatics will instantly grin from ear to ear whenever the brand is mentioned. Honda fans will undoubtedly be smiling all weekend at the United States Formula One Grand Prix in Austin, Texas, as the Acura brand will find itself cresting on the Red Bull Racing and AlphaTauri racing cars that will compete this weekend.
Should the Honda-powered cars find the pace they need this weekend, we might even get a chance to see the Acura badge on a car that's standing in the paddock as a race winner.
Masashi Yamamoto, Honda F1's managing director, says it's exceptional to have the Acura brand become a part of the company's partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for the United States Grand Prix in 2021: "This has been an incredible F1 season so far and we are proud to add the Acura brand to our story for this iconic F1 race in America."
It's not the first time that F1 has featured Acura branding. Between 1989 and 1992, McLaren Honda's F1 drivers, including Ayrton Senna, wore Acura visors at the Canadian and USA Grand Prix. Most recently, Jenson Button and Rubens Barrichello displayed the Acura logo for the 2007 Canadian Grand Prix visors.
"I've been a huge Formula 1 fan my whole life, and as a kid growing up in Canada, I remember seeing Acura on the helmets of Senna and Prost at the Canadian Grand Prix," says Emile Korkor, assistant vice president of Acura National Sales in the USA.
"Motorsports competition is significant for a performance brand like Acura, and we couldn't be more excited about our partnership with Red Bull Racing and Scuderia AlphaTauri for this race."
Jon Ikeda, vice president and Acura brand officer, adds: "Over the past five years, Acura has demonstrated an unyielding commitment to precision-crafted performance on the road as well as on the track. This weekend we celebrate our role as the performance division of Honda and are thrilled to be back in Formula 1 for the first time in almost 15 years."