Acura returns to Formula One racing, but only for this weekend's US F1 Grand Prix

accreditation
0:00
play article
Subscribers can listen to this article
Acura branding returns to Formula One for the US F1 Grand Prix this weekend.
Acura branding returns to Formula One for the US F1 Grand Prix this weekend.
  • Honda's luxury brand, Acura, will make an appearance at the USA F1 GP this weekend.
  • The company's F1 racing partners will carry the Acura logo on their cars for this race.
  • Ayrton Senna, Jenson Button, and Rubens Barrichello have flown the Acura flag for Honda in the past.
  • For motoring news, go to Wheels24


While the Acura luxury car brand might not be as well-known in South Africa as in the west, local Honda fanatics will instantly grin from ear to ear whenever the brand is mentioned. Honda fans will undoubtedly be smiling all weekend at the United States Formula One Grand Prix in Austin, Texas, as the Acura brand will find itself cresting on the Red Bull Racing and AlphaTauri racing cars that will compete this weekend.

Should the Honda-powered cars find the pace they need this weekend, we might even get a chance to see the Acura badge on a car that's standing in the paddock as a race winner.

Acura branding returns to Formula One for the US F
Acura branding returns to Formula One for the US F1 Grand Prix this weekend.
Acura branding returns to Formula One for the US F
Acura branding returns to Formula One for the US F1 Grand Prix this weekend.
Acura branding returns to Formula One for the US F
Acura branding returns to Formula One for the US F1 Grand Prix this weekend.
Acura branding returns to Formula One for the US F
Acura branding returns to Formula One for the US F1 Grand Prix this weekend.

Masashi Yamamoto, Honda F1's managing director, says it's exceptional to have the Acura brand become a part of the company's partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for the United States Grand Prix in 2021: "This has been an incredible F1 season so far and we are proud to add the Acura brand to our story for this iconic F1 race in America."

It's not the first time that F1 has featured Acura branding. Between 1989 and 1992, McLaren Honda's F1 drivers, including Ayrton Senna, wore Acura visors at the Canadian and USA Grand Prix. Most recently, Jenson Button and Rubens Barrichello displayed the Acura logo for the 2007 Canadian Grand Prix visors.

Acura Returns to Formula 1 Racing for the U.S. Gra
Ayrton Senna wore the Acura badge on his visor.
McLaren Honda Gerhard Berger
Gerhard Berger wore the Acura badge on his visor.

"I've been a huge Formula 1 fan my whole life, and as a kid growing up in Canada, I remember seeing Acura on the helmets of Senna and Prost at the Canadian Grand Prix," says Emile Korkor, assistant vice president of Acura National Sales in the USA.

"Motorsports competition is significant for a performance brand like Acura, and we couldn't be more excited about our partnership with Red Bull Racing and Scuderia AlphaTauri for this race."

Jon Ikeda, vice president and Acura brand officer, adds: "Over the past five years, Acura has demonstrated an unyielding commitment to precision-crafted performance on the road as well as on the track. This weekend we celebrate our role as the performance division of Honda and are thrilled to be back in Formula 1 for the first time in almost 15 years."

Max Verstappen Acura helmet
Max Verstappen will wear a special Acura helmet this weekend.
Sergio Perez Acura helmet
Sergio Perez will wear a special Acura helmet this weekend.
Acura branding returns to Formula One for the US F
Pierre Gasly will wear a special Acura helmet this weekend.
Acura Returns to Formula 1 Racing for the U.S. Gra
Yuki Tsunoda will wear a special Acura helmet this weekend.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
DAYS
HRS
MINS
Brought to you by
Voting Booth
Who do you feel was at fault for Verstappen and Hamilton's Italian GP crash?
Please select an option Oops! Something went wrong, please try again later.
Results
Verstappen
25% - 1443 votes
Hamilton
43% - 2448 votes
They were both at fault
32% - 1805 votes
Vote