Two entry-level cars are finding their ways into the hearts and driveways of South African motorists. They are the Renault Kwid and the Datsun Go. Both are affordable cars. However, when the time comes to sell, which will achieve the better resale value at auctions.
The answer is the Renault Kwid. According to Darryl Jacobson, managing director of True Price, it beats the Datsun Go by a substantial margin. "This is an extremely important factor to consider prior to signing on the dotted line. It could make a big financial difference when the time comes to sell. One should always consider depreciation before buying a new car," he warns.
Jacobson explains. "Using the data gathered on bank repossession auctions, we are able to generate a statistically valid resale figure. It is expressed as a percentage of the original retail sales price,” he says."
Resale value: Kwid vs GO
The data pertains to vehicles that have completed 40 000km to 80 000km. They were registered in 2017 to 2019 (both years inclusive).
Using this methodology, the Kwid is the clear winner in the resale value stakes. "It achieved 76.27% while the Go got 68.24%," Jacobson reveals.
The Kwid is also outperforming the Go in the new vehicle sales stakes. Jacobson said: "It sold 634 units in May and a whopping 1056 in June – versus the Go’s 409 in May and 723 in June.
"It really is a great-looking vehicle. The millennials love it; so do I!"
The Go, on the other hand, isn’t quite the beauty star. "Yes, it is a solid package – especially since it gained safety features. Furthermore, it was recently named the most cost-effective vehicle to service or repair in the City Cars and Entry Level category of the 2019 AA Kinsey Report. But it doesn’t appeal to younger buyers quite as strongly as the Kwid. And, even though auction buyers are made up of all ages, there is always more hype and excitement when a Kwid comes under the hammer," he reveals.
Having said this, Jacobson says that 68.24% is far from a bad rating. "The Go does beat many other vehicles. But it simply cannot compete with the Kwid!" he concludes.