One-off Bugatti is officially the most expensive new car ever

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The most expensive new car ever sold is a one-off Bugatti luxury sports car that has gone for $18.9 million.

"La Voiture Noire" — French for "The Black Car" — is a low-slung sports car with a huge 16-cylinder engine and Bugatti's trademark front grille.

READ: 110 years of Bugatti: Two amazing world premieres at Geneva auto show

The manufacturer unveiled it at the Geneva auto show this week, and said Thursday that it had been sold at what it and industry experts said was a record price for a new car.

These are the five most expensive new cars ever

The identity of the buyer was not revealed, though the buzz surrounding the move will have burnished Bugatti's image as a maker of luxury trophy cars.

Stephan Winkelmann, the president of Volkswagen-owned Bugatti, said: "The true form of luxury is individuality."

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