The Lamborghini Christmas drive serves as the perfect icing on the cake to celebrate the Urus super SUV

<i>Image: The News Market</i>
<i>Image: The News Market</i>

2018 was an exceptional and truly momentous year for Lamborghini, full of successes and marked by the introduction of its third model, the Super SUV Urus.

This is a vehicle that has opened up a new era for Lamborghini and one that became highly desirable immediately, with orders exceeding even the most optimistic expectations.

Luxury and pleasure

The drive was held to bring a positive and intense year to a fitting end: a 750km long tour held on 13 and 14 December to test the handling of the Urus and of its predecessor, the LM002, in wintry conditions and on mountain roads that heighten the pleasure of being behind the wheel and the sporty feel of both vehicles.

READ: Lamborghini's 'Super SUV' for Mzansi: First orders for the R3.4-million radical Urus en route to SA

The city of Bruneck has long been a friend of Lamborghini and from where the spectacular Christmas tree in the Sant’ Agata grounds comes: the city welcomed the convoy to the old town centre and the Christmas market.

The brightly decorated shop windows and Christmas stalls provided a magical backdrop for the cars, with many sporting special displays, and even biscuits baked in the shapes of the two models for the visit.

Increased numbers

The Lamborghini group was accompanied by the usual bright blue sky and sub-zero temperatures as they made their way to Lake Braies, now completely frozen over and covered in white, a location offering the ideal occasion to try out the vehicles in snowy conditions.

The Urus is the vehicle that has led Lamborghini to double its production site, going from 80 000 to 160 000sqm in just over a year; increasing the number of its employees with 500 new recruits; and to an estimated doubling of sales volumes by 2019 compared to the period prior to its launch.

Christmas Drive

                                                                             Image: The News Market

It is the most powerful SUV in the world: it has a 4-litre twin-turbo V8 engine, delivering 478kW (650hp) and 850Nm of torque to guarantee maximum performance.

It accelerates from 0 to 100km/h in 3.6 seconds and can reach a top speed of 305km/h. The black LM002, a third series owned by Lamborghini, chassis #12231, was built in 1990 and delivered to dealer Mediterranea in Nice (France) for collection by its first owner, a resident of Monte Carlo.

Lamborghini Christmas drive

                                                                            Image: The News Market

It was subsequently reacquired by Automobili Lamborghini and then underwent a complete restoration by Polo Storico. The work started in 2016 and concluded in 2017, including the bodywork and interiors and a thorough overhaul of the mechanics.

Based at the company’s HQ in Sant’Agata Bolognese, Lamborghini Polo Storico is the specialized unit dedicated to the restoration and certification of Lamborghini models that have been out of production for at least ten years (from the Lamborghini 350 GT to the Diablo).

The division is also in charge of preserving archives and records, and of managing the supply of original spare parts for classic cars.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
Voting Booth
How should Haas' new driver Nikita Mazepin be punished for his awful behaviour?
Please select an option Oops! Something went wrong, please try again later.
He should be removed from the team
48% - 402 votes
The FIA should give him a hefty fine.
12% - 103 votes
Won't matter, Dad's money will always save him.
40% - 335 votes