• Fiat Chrysler's Heritage department has been carrying out protection and valorisation activities on historical models from the Alfa Romeo, Fiat, Lancia and Abarth brands.
•The strategy extends across Italy, Heritage Points are now being launched in collaboration with the FCA Motor Villages of Rome and Palermo.
•The two new corners are thus added to the existing Heritage Gallery in the Mirafiori Motor Village and the spaces dedicated to Heritage services at the Motor Village in Arese.
•FCA will soon extend this to other Motor Villages in Europe.
Late last year, Fiat Chrysler's famed Heritage department celebrated five years of running and now welcomes the opening of new Heritage Points in collaboration with the Motor Villages of Rome and Palermo.
These Points will make it possible to offer some of the services most appreciated by vintage car enthusiasts, including the opportunity to request Certificates of Origin, have their historic car inspected for the Certification of Authenticity and purchase merchandising and a selection of spare parts specifically dedicated to vintage models, the company says.
Increase presence across Italy
The inauguration of the Heritage Points in Rome and Palermo represents a continuation of the highly successful project initiated with the Mirafiori Motor Village and the Motor Village in Arese, confirming the importance of their services for collectors.
Specialised personnel will be present to ensure dedicated assistance tailor-made to meet the desires of connoisseurs: Heritage Points thus become this project's ambassadors and promoters, offering quality service and expertise while increasing a network of presences in Italy.
Motor Villages and Heritage Points come together
A unique communication campaign will back up the initiative, starting with the precise visual impact of the Heritage Points within the Motor Villages, plus traditional promotion through local press channels and a direct "digital-oriented" contact channel through the websites and social networks of the Motor Villages.
The project will also be promoted on the Facebook and Instagram pages of the Heritage Dept., which have already exceeded 37-million impressions, FCA says.
Given the growing interest aroused by this initiative and the many fruitful collaborations established with prestigious partners in various European countries.
Events lined up for the United Kingdom, Germany and Switzerland
The project will soon be extended to other European Motor Villages, specifically in the UK, Germany and Switzerland, markets where the cult for Italian vintage cars is powerful: a "timeless passion", as the Heritage slogan says.
The Heritage department was established in 2015. Its primary mission is to preserve and valorise the Abarth, Alfa Romeo, Fiat and Lancia brands' immense historical heritage, focusing mainly on the fleet of 600 exemplars it owns.
The Heritage project extends beyond conservation, aiming to enhance and revive a fascinating motoring heritage rich in history: a past that deserves to be handed down as a glorious example still vibrantly alive today, says the company.
Its activities include:A series of static exhibition displays.
Participation in many competitions reserved for classic cars.
The offer of numerous services devoted to the vintage sector.