South Africa - Land Rover has committed to a bold goal in the fight against malaria - from 2017 to 2019, the automaker will work with the Kingsley Holgate Foundation to provide effective measures to more than 1.5-million people affected by malaria-carrying Anopheles mosquitoes.
This includes distribution of anti-malaria nets for mothers and young children, as well as comprehensive Indoor Residual Spraying treatments for houses in malaria-prone regions.
Kingsley Holgate said: "The global theme for the 2017 World Malaria Day is ‘End Malaria For Good’, and we believe that our work with Land Rover, over the next three years, will contribute to that. Malaria is a deadly disease but it is also easily preventable. We want to bring hope and salvation to the people of sub-Sahara Africa and ensure that millions of young lives are saved."
Since 2014, the Kingsley Holgate Foundation has provided malaria protection for nearly 500 000 people. Through humanitarian expeditions across Africa, the Foundation has helped spread malaria awareness and continued to save and improve lives in remote areas of the continent. Over the last three years, 49 153 anti-malaria nets have been handed out. These nets are treated with a human-friendly insecticide that lasts up to four years, and provide cover for up to three people.
Over the same period Land Rover and the Kingsley Holgate Foundation, through the Goodbye Malaria project, have applied Indoor Residual Spraying to homes, protecting more than 325 000 people from the malaria-carrying Anopheles mosquito.
Over the next three years, the Kingsley Holgate Foundation will triple its efforts to combat this disease that claims more than 400 000 lives each year. For 2017, 2018 and 2019 the Foundation will partner with Land Rover to reach 507 000 people per year – for a total of 1.52-million lives saved by the end of 2019. This will be achieved by handing out up to 19 000 mosquito nets and conducting Indoor Residual Spraying of homes to protect a further 450 000 people, each year.