FEEL GOOD | One was a cleaner, the other an administrator - now they run car dealerships

play article
Subscribers can listen to this article
  • Thokozani Khumalo's passion for cars and kind-hearted spirit aided him in rising to become a dealer principal.
  • Visham Ramsunder says he's a petrolhead, but he values relationships with teammates and customers more than that.
  • Both are firm believers that you can succeed in automotive retail if you are willing to take on new roles when they are presented.
  • For motoring news, go to Wheels24

Determination, hard work and strong emotions are three traits that best describe Visham Ramsunder and Thokozani Khumalo. Currently holding positions as Dealer Principals at Combined Motor Holdings (CMH) Ford Umhlanga and Halfway Ford in Port Shepstone, respectively, their careers at Ford evolved from very humble beginnings.

Thokozani Khumalo
Thokozani Khumalo

From cleaner to dealer principal

Thokozani Khumalo's journey from cleaner to Dealer Principal at Halfway Ford in Port Shepstone is genuinely inspirational Growing up in rural areas, he firmly believed that he would own a vehicle workshop. Building wire cars from a young age and pushing them around helped inspire that goal.

READ | From building wire cars to surviving bullying: How this former cleaner became a Ford dealer principal

After completing a degree in business studies, Khumalo found employment at a kitchen and a gym before entering a vehicle dealership for the first time as a cleaner. His big opportunity came when he was offered a job within the dealership's parts department. Khumalo took on more responsibility and devised more efficient systems as the team got smaller. "I tend to thrive when I'm left on my own," laughs Khumalo.

Khumalo then accepted a job at another dealership as a service advisor but had a growing desire to move to a smaller town. "That's when I received a call asking if I wanted to join a dealership in Kokstad as a service advisor," says Khumalo. "The dealer evolved into a Ford dealership, and this is where I became service manager. Then one day, my manager walked into my office and asked if I would be interested in sales. Initially, I was reluctant to move, but after a short trial run, with the promise that I could return to my previous position, I never looked back!"

READ: Ford's SA factory can harness energy from the sun to power 12 000 homes

Khumalo has since graduated from a Management Development Programme offered by Ford to the dealer network and attributes this journey to helping him become no less than Dealer Principal at Halfway Ford in Port Shepstone.

Visham Ramsunder
Visham Ramsunder

The motor industry is in his blood

For Ramsunder, life in the motor industry took hold from a reasonably young age. He began his career at First Car Rental in 2006 as an administrative clerk, progressing to Sales Manager at CMH Umhlanga.

"Sales soon became my passion, and it was a great time to move into this side of the business as Ford had an impressive range of products," says Ramsunder. "I am a petrolhead at heart and enjoy the interaction with customers, and the element of being measured still appeals to my accounting side. I like seeing different people and their personalities, including our staff, and using these diverse backgrounds to build a strong team.

READ: 5 Things you need to know about the Ford EcoSport fighter, the Volkswagen Taigo

"Being in sales is not as easy as it sounds, and there is a perception that someone from accounting won't have the right personality for sales. However, those around me saw my confidence and trusted my ability. I spent weekends studying products and, fortunately, the CMH Group has outstanding training programmes which helped me learn new ways to maximise customer satisfaction and build value in everything we do," says Ramsunder.

In 2019 Ramsunder was offered the position of Dealer Principal. "As a Dealer Principal, you have various departments, but the day-to-day business involves ensuring a high level of customer satisfaction and providing that extra helping hand wherever it is needed. You do have tough days, but Ford is a great brand to work for, as the products are exciting with a rich heritage. You see customers' loyalty to the brand and how Ford is part of their family. Sometimes customers even bring us photos of their old Fords as sentimental tokens," says Ramsunder.

Thokozani Khumalo
Thokozani Khumalo

Selling cars is a lifestyle, not a job

On his personal Twitter page, Khumalo, who refers to himself as Mr Ford, has advice for the younger generation who aspire to pursue a similar career: "This is a lifestyle. It's an emotional game because we are attached to the product, dealership, customers, and staff.

"Understanding the diversity and personalities within the team is extremely important and often comes before business. I still have contact with the first customer I sold a car to, and all my sisters drive Fords. It's those moments which are priceless," Khumalo says.

KEEP UP TO DATE with the latest motoring news by subscribing to our FREE newsletter, 'LET'S DRIVE'.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Lockdown For
Brought to you by
Voting Booth
Petrol prices are almost at R30 per litre. What are you doing to help deal with monthly fuel bills?
Please select an option Oops! Something went wrong, please try again later.
I've downgraded my vehicle.
10% - 82 votes
I've joined a lift club.
4% - 33 votes
Nothing I can do. I am struggling with costs.
62% - 493 votes
Working from home is a saving grace.
24% - 193 votes