Ford and Google want to reinvent the 'connected car' experience

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• Ford and Google come together in a first-of-its-kind partnership to create unique services and capabilities for Ford and Lincoln customer

• The carmaker will use Google Cloud as its preferred cloud provider to leverage the tech company's data, artificial intelligence , and machine learning. 

• The two companies will embark on a six-year partnership—and beginning in 2023—millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in. 


Ford and Google announced a unique strategic partnership to accelerate the US carmaker's transformation and reinvent the connected vehicle experience. 

The carmaker will use Google Cloud as its to leverage off the tech company's expertise in data, artificial intelligence (AI), and machine learning (ML).

The six-year partnership begins in 2023 and the Ford says millions of future vehicles from the brand and the luxury arm Lincoln at all price points will be powered by Android, with Google apps and services built-in.

To drive ongoing innovation, the two companies are establishing a new collaborative group, Team Upshift. This is to leverage both companies' talent and assets, Team Upshift will push the boundaries of Ford's transformation, unlock personalised consumer experiences, and drive disruptive, data-driven opportunities. 

FordGooglePrtnship2
FordGooglePrtnship2

This may include developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more.

"As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establish an innovation powerhouse truly able to deliver a superior experience for our customers and modernise our business," said Jim Farley, President and CEO of Ford.

"From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years," said Sundar Pichai, CEO of Google and Alphabet.

"We're proud to partner to apply the best of Google's AI, data analytics, compute and cloud platforms to help transform Ford's business and build automotive technologies that keep people safe and connected on the road, he concluded.

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