Paris, France - Nissan announced that Leaf owners worldwide have achieved a staggering milestone, having collectively driven an astonishing three billion kilometers.
The automaker celebrated the announcement by launching a new digital platform, Electrify The World, and opening a pay with energy pop-up café in Paris.
Make your own energy
Nissan says the Electric Café offers customers the opportunity to use cutting-edge technology to produce their own energy. They can then use this energy as a currency to pay for goods and services, allowing them to experience the electric lifestyle for themselves.
The pop-up features a range of new technologies that embody Nissan Intelligent Mobility, including an xStorage Home unit developed by global power management company, Eaton, in partnership with Nissan, says the automaker.
Powered by second-life Nissan EV batteries or new EV batteries, xStorage Home is an energy storage system designed to give consumers greater control over how and when they use energy in their own homes enabling them to avoid expensive tariff periods.
Gareth Dunsmore, director of Electric Vehicles, Nissan Europe, said: “When we introduced the world's first mass-market electric vehicle, the Nissan Leaf, it triggered a new wave of interest in zero emission technology and was the first step on our path to achieving Intelligent Mobility.
“Since then, our electric vehicles have grown in popularity, and today our Leaf customers have reached a landmark moment having collectively driven over three billion kilometers, saving almost 500 million kilograms of CO2 emissions. But electric vehicles are just one element of Nissan's vision. Our pay with energy café is the perfect way of showcasing how we can potentially revolutionize the way in which we generate and utilize energy.”
The opening of the Nissan Electric Café launches Electrify The World, a new digital community platform, says the automaker. Through the brand's network of social media sites and websites, Nissan will be using its expertise from almost a decade in electric vehicles to inspire new conversations about sustainability and cleaner living.
The automaker says the platform also gives users a forum to engage in discussion, interact with the brand and offer opinions.
Nissan says it aims to engage audiences and inspire them to join Nissan's electric revolution, living smarter and more sustainable lifestyles.
Nissan introduced the world's first mass-market electric car, the Leaf, in 2010 and says that there are more than 275 000 Nissan electric vehicles on the road globally.