• Motorists prioritise safety above all other aspects in motor vehicles.
• In a recent survey, 69% of motorists consider the compatibility of the user interface in the vehicle cockpit with their own smartphone.
• Automakers therefore try to deliver the best navigation systems to customers.
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What do you think car buyers list as the thing they consider most important when considering their vehicle purchase? Brand perhaps? Performance? After-sales service? It's none of the above.
The single most important aspect is safety - followed by comfort, price and environmental credentials. However, the number five criterion is probably the most unexpected, and indeed the most fascinating: it's the car's navigation services.
This has emerged from the findings of a survey by Bitkom Research, which questioned 1 003 people in Germany about what they considered to be the most important criteria when buying a new car.