OPINION | South Africa isn't electric vehicle friendly, but here's why it should be

accreditation
Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
0:00
play article
Subscribers can listen to this article
Kia EV6 electric vehicle
Kia EV6 electric vehicle
Kia Media

• Several new electric vehicles will be added to the local market in 2022, but the uptake in this segment is still very slow.
• Most EVs are incredibly expensive and not in reach for the average new car buyer.
• South Africa needs to revise its tax import on EVs to help make these cars more accessible to more locals. 
• For motoring news, go to Wheels24.


Most new ideas and technologies follow the S-Curve of Adoption. This means that early take-up of new "stuff" is usually slow due to ignorance, lack of initial public feedback and, often, cost. However, when that product is innovative, better, potentially cheaper, it will slowly get traction. The demand/sales will increase along a gradually rising line to a point when the public adopts the new and crazy idea. 

With increasing penetration in the market, the costs begin to fall, and word of mouth recommendations start creating a virtuous circle.

Support independent journalism
Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.
Subscribe
Already a subscriber? Sign in
Lockdown For
DAYS
HRS
MINS
Brought to you by
Voting Booth
Do you think Mercedes will return to form later in the 2022 F1 season after two poor races?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, don't discredit them.
33% - 438 votes
Who cares, F1 is exciting again!
44% - 577 votes
No, it's Ferrari's turn to dominate again.
23% - 301 votes
Vote