WATCH | How Volvo plans to invest heavily in online channels for electric vehicle sales

play article
Subscribers can listen to this article

In future, Volvo will sell its electric vehicles online only.

• Volvo hopes this process will take away the complexities of vehicle purchasing.

• The online purchase will include all the services Volvo is known for.

For more motoring stories, go to

Volvo Cars is fundamentally changing how and where to meet its customers, and will transform the current wholesale model by moving online and with strong customer relationships. It aims to be a fully electric car company globally by 2030 and will launch an entirely new family of electric cars in the coming years - all of which will be available online only.

As part of its new commercial strategy, Volvo says it will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models. Combined with online sales, Volvo will focus on a complete, convenient customer offering, all under the Care by Volvo name.

Lex Kerssemakers, head of global commercial operations, said: "The future of Volvo Cars is defined by three pillars: electric, online and growth. We want to offer our customers peace of mind and a care-free way of having a Volvo by taking away complexity while getting and driving the car. Simplification and convenience are key to everything we do."

Volvo XC40
2021 Volvo XC40 electric

Premium electric

The strategy is focused on the fastest-growing segment in the global car industry: the premium electric market. Volvo Cars is committed to becoming a leader in this segment and will focus on developing electric cars only going forward.

While Volvo is investing heavily in online sales platforms, it aims to build stronger customer relationships together with its retail partners. They remain a crucial part of the customer experience and will continue to be responsible for various important services such as selling, preparing, delivering and servicing cars.

Kerssemakers added: "Online and off-line need to be fully and seamlessly integrated. Wherever the customer is in their journey - online, in a showroom, in a Volvo Studio, or driving the car - the customer experience needs to be top-notch."

When buying an electric Volvo online, it will come with a convenient care package that includes service, warranty, roadside assistance, and insurance where available and home charging options.

Volvo XC40
2021 Volvo XC40 electric

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
Voting Booth
What's more important when you're deciding to purchase a vehicle?
Please select an option Oops! Something went wrong, please try again later.
28% - 446 votes
Safety features
10% - 156 votes
39% - 636 votes
Good fuel consumption
11% - 185 votes
5% - 87 votes
Power figures
7% - 110 votes