Peugeot has a brand new logo to kick off their new chapter - here's what it's all about

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• Peugeot launched a new logo - the 11th time in its history.

• The new logo coincides with a new brand campaign.

• The new logo will appear on the Peugeot 308, premiering later this year.

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Peugeot has launched a new logo and brand identity in only the eleventh update to its iconic lion emblem since 1850. Created by the Peugeot Design Lab and featuring a roaring lion's head inside a coat of arms, the new design is part of Peugeot's latest brand identity developed around the concept of 'time' and living in the moment.

The new visual language reflects the automaker's bold electrification strategy and its desire to enhance the ownership experience through pioneering new technologies. The emblem has been created to acknowledge Peugeot's evolution as a brand, its innovative model line-up, and its continuing transition to electrification, having committed to offering an electrified variant across its entire model line-up by 2025.

The logo has been designed to last and will feature proudly across all new models, starting with the all-new Peugeot 308, which will make its world premiere later this year.

Julie David, managing director, Peugeot UK, said: "A new logo and brand identity are significant developments for any marque, let alone Peugeot, who has a history spanning more than 210 years. The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year."

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