Jaguar Land Rover ended 2020 with slight sales recovery

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Land rover discovery sport. Image: Wheels24 / Sean Parker
Land rover discovery sport. Image: Wheels24 / Sean Parker

• Jaguar Land Rover reported growth in sales for the second successive quarter-on-quarter.

• The carmaker said sales in China were up 20.2% on the prior quarter and 19.1% year-on-year. 

• In 2020, JLR sold 425 974 cars worldwide, a decrease of close to 24%. 


Jaguar Land Rover sold close to 426 000 vehicles in the 2020 calendar year, a decrease of close to 24% compared to 2020. 

The company's sales were severely affected by Covid-19 and saw plants shut down for two months. But there was some positive news towards the end of 2020 it reported a second successive quarter-on-quarter recovery in sales. 

The final quarter of 2020, ending 31 December 2020, saw sales of 128 469 vehicles, 13.1% higher than the 113 569 vehicles sold in the preceding quarter, but down 9% on the same period last year, the carmaker reported.

Land Rover Defender
Land Rover Defender. Image: JLR

Sales in most regions nowhere near to pre-Covid levels

In China sales were particularly encouraging, up 20.2% on the prior quarter and 19.1% year-on-year. 

Retail sales in most other regions also continued to recover and were up significantly on the prior quarter in North America (+31.7%), 'Overseas' (+26.6%) which is where the South African market contributes, and Europe (+20.5%). 

However, sales in these regions JLR reported have not yet recovered to pre-Covid levels with sales for the quarter lower than a year ago in North America (-17.2%), Overseas (-20%), Europe (-16.3%) and the UK (-8.9%). 


Defender makes its mark

The sales ramp-up of the latest Defender saw sales rising to 16 286 vehicles in the October to December quarter, up 66% on the preceding quarter with sales of the shorter wheelbase Defender 90 having started.

Jaguar's first electric-vehicle, the I-Pace, saw sales up 69.3% year-on-year with 7807 sold in the quarter, as demand for electric vehicles continues to grow, the carmaker said.

For the calendar year 2020, Jaguar Land Rover retail sales were 425 974, down 23.6% on 2019. The company's plants were affected by Covid-19 particularly in the first half of the year when plants were shut down for more than two months.

Jaguar I-Pace
2020 Jaguar I-Pace (MotorPress)

New models - Plug-in hybrid and mild hybrid models on the way

JLR will be incorporating the very latest technologies in its 2021 models. The electrified options now extend to 12 models across the Jaguar and Land Rover portfolios, with plug-in hybrid available on eight vehicle lines and mild-hybrid on 11. 

With sales of new electrified vehicles including the Land Rover Discovery Sport and the Range Rover Evoque PHEVs ramping up through the October to December quarter, a total of 53% of the company's retail sales for the three-month period were electrified. This included 6.1% all-electric, 5.5% PHEV and 41.4% MHEV.

This brings the share of electrification to 43.3% of the company's sales for 2020. 

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