Kia's Rio wins 'best value' award in US

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Kia Rio
Kia Rio

• Kia's Rio hatch was ranked the number one subcompact hatchback in the 2021 Vincentric Best Value Awards.

• Vincentric analyses cost-of-ownership data in the motor industry. 

• Winners are determined by analysing current marker price and total cost of ownership for all 2021 model year vehicles. 


A leading source of cost-of-ownership data and analysis within the US motor industry named the Kia Rio hatch as the winner of the subcompact hatch 2021 Vincentric Best Value in America Award. 

The winners are determined by analysing current market price and total cost of ownership for all 2021 model year vehicles, Vincentric says. 

"Kia's transformation into a world-class car company has earned the brand significant accolades across its entire vehicle line-up, and this latest honour from Vincentric is further testament to Kia's commitment to quality and value," said Sean Yoon, president and CEO, Kia America.

"We are proud to have a company like Vincentric recognise the Rio for its significance in a segment very important to many families."

Kia Rio
Kia Rio

Retais its value well in the US

"The Kia Rio had the lowest repair and depreciation costs of all Subcompact Hatchback vehicles," said David Wurster, president, Vincentric.

"These low costs helped the Rio outperform the competition for the 2021 Vincentric Best Value in America Awards and prove its strong value in the consumer market," he concluded. 

Refreshed model launched late 2020

The refreshed Kia Rio was introduced to the South African marketing in December 2020, featuring a subtly refreshed exterior, two new exterior colour options, and a repositioning of the range to offer customers more features and more value throughout the range.

"The Rio remains a popular and important model in the Kia line-up, and with the latest revisions to its design aesthetic and better infotainment and connectivity features, our approach is to build on the Rio’s key strengths and augment the inherent practicality and quality of the model," says Gary Scott, CEO, Kia South Africa.

Pricing for the refreshed Rio range starts at R280 995 for the 1.2 LS. All models ship as standard with the brand's unlimited kilometre or five-year warranty, including five years roadside assistance (also unlimited kilometres).

The Rio 1.2 LS includes a two-year or 60 000km service plan, while all 1.4-litre models include a four-year or 60 000km service plan.

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