• Mercedes-Benz South Africa said it finished as the top-performing luxury brand last year.
• The company launched a slew of models including the latest AMG-A45 and A35 performance hatches.
• The all-new locally-built C-Class will launch in 2021, as well as the flagship S-Class.
It's no secret the local car market had a shockingly bad sales year in 2020. The market performed the worst since 2003 on the back of an economic recession caused the effect of Covid-19.
Luxury car brands were hit hardest by the overall decline in the market caused by low consumer confidence and the downsizing trend to cheaper vehicles.
Mercedes-Benz South Africa reports that it finished 2020 as the top-selling local premium car brand without publishing how many vehicles it sold.
Top-selling luxury brand globally
The company did however, publish its global sales figures for 2020. The Stuttgart-based brand sold a total of 2 164 187 units, down 7.5% compared to 2019, with China and Europe regions contributing most considerably to the overall number.
Johannes Fritz, Co-CEO of Mercedes-Benz South Africa and Executive Director for Mercedes-Benz Cars, said that our number one position can be attributed to the consolidated effort the company and the agent network put in during these challenging times.
Locally Mercedes added a slew of new models in the past 12 months, namely the GLA, GLB, GLE Coupe, GLS and G 400d SUV. Additionally, the E-Class Family received a Facelift with updates to the Sedan, Coupe and Cabriolet derivatives.
On the high-performance front, the brand introduced the Mercedes-AMG A and CLA 35's. The Mercedes-AMG A and CLA45's were also launched in 2020 and the GLC 43 and 63s rounding off the Mercedes-AMG Line-up.
"More than ever before, there are challenges which lie ahead of us as we constantly strive to provide customers with the utmost convenience when it comes to their mobility solutions, which is why in 2020 we launched an online platform called Mercedes-Benz Online Store, enabling customers to start and complete their online buying journey from the comfort of their homes, Fritz said.
Fritz said the product offering continues into 2021 with the launch of our brand new C-Class sedan, which will continue to benchmark the midsize sedan segment.
New flagship on the way
Speaking of Benchmarks, 2021 sees the introduction of the all-new S- Class, the pinnacle of technology and elegance in the industry, the company says. Besides, 2021 will see the arrival of three models in the S-Class Maybach, the GLS Maybach and finally the highly anticipated AMG GT Black series.