• August 2021 saw a welcome return to healthy new vehicle sales figures.
• The Toyota Hilux was the best-selling vehicle in SA, followed by the Volkswagen Polo.
• Consumer confidence is slowly returning after the disruptions in July.
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New vehicle sales took a significant upturn in August 2021. It was incredibly encouraging, given the economic disruptions the market experienced in July 2021. So positive was consumer confidence that August returned the second-highest sales figure for the year so far, with 41 425 new vehicles signed off.
In March, new vehicle sales in South Africa registered 44 217 units, making it the best sales month to date in 2021. Yet, while these sales figures are encouraging, the local automotive industry is still reeling from the global microchip shortages and the staggering import of vehicles.
Despite these challenges, new vehicle sales remain as resilient as ever and have local consumers shown that it will take a lot to deter them.
Lebogang Gaoaketse, Head of Marketing and Communication at WesBank, said: "The market showed good recovery during August from the loss of momentum experienced in July. The outlook for the remainder of the year looks positive and will hopefully not be impacted by further lockdown restrictions or other unforeseen factors."
The top six
As always, the Toyota Hilux remained the undisputed leader of South Africa's sales chart. It sold an impressive 3 335 new units last month, making it both the king of bakkies and top-selling vehicle overall. It was followed by the Volkswagen Polo on 2 563 units. The Polo is the leading passenger car for August 2021 but is embroiled in a sales battle with its sibling, the Polo Vivo, for top honours after the Hilux.
The Polo Vivo was the third best-selling vehicle last month, registering a sales figure of 1 724 units.
The Toyota Hiace is one of the most popular vehicles in all of South Africa. And while it is primarily a mainstay for the taxi industry, everyone is familiar with it. This popularity ensured that 1 361 units were sold last month, going just ahead of the Isuzu D-Max on 1 331 units.
For those wondering where the Ford Ranger is, it sold the sixth most vehicles in SA last month. According to the sales figures released by Naamsa, the Automotive Body Council, August has been tough on Ford, but the Ranger, as ever, has been the shining light for the Blue Oval. It registered a sales figure of 1 317 units.