• Ford sold 2 245 units in South Africa in November 2021.
• The Ranger was the brand's top-selling vehicle, accounting for more than 50% of total sales.
• The Ranger and Everest are built in South Africa.
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November 2021 has been a tough month for Ford South Africa as the automaker only sold 2 245 units. The low numbers could be attributed to several factors, including the global microchip shortage ravaging the automotive industry and leaving many automakers in challenging positions.
Though Ford builds its Ranger and Everest locally, it imports its passenger car portfolio, including the Transit and Tourneo Custom commercial vehicles. Still, despite the challenges, the automaker manages always to pull through and make itself count as a reckoned player in South Africa's new-vehicle market.
In the overall South African market, Ford sold the sixth most vehicles in the country, bested by Toyota (11 892), Volkswagen Group (5 498), Suzuki (3 082), Hyundai (2 869), and Nissan (2 328).
As expected, the Ranger was again Ford's top-selling vehicle, bringing in a sales figure of 1 165 units. The Ranger is in the twilight of its production run as an all-new model will see the light in 2022. The new model's production is set to commence around the new year's midway mark, with the bakkie set to go on sale a few months later.
The other commercial vehicles that performed well were the Tourneo Custom (16) and Transit (11). In total, Ford sold 1 192 commercial vehicles last month.
Over at the passenger vehicles, the EcoSport sold the greatest number of units for Ford on 630, followed by the Everest (227), Figo (105), Fiesta (65), and Mustang (26).
Ford also announced that the next-generation Everest would be revealed in 2021's first quarter. A camouflaged model has been shown to the world, but information around the new model is still scarce. We expect the new SUV to share engine and gearboxes with the all-new Ranger that will also launch in South Africa next year.
Ranger: 1 165
Tourneo Custom: 16