A total of 38 884 used cars were sold in South Africa in November 2019, with a total listing price of over R11.2 billion.
This compares to 39 167 cars worth R11.3 billion in October 2019.
These figures come from AutoTrader’s Monthly Used Car Sales Data. Given the fact that AutoTrader is the largest automotive digital marketplace in South Africa, it is able to provide invaluable insight into trends within the used car market in this country.
According to George Mienie, AutoTrader CEO, the 10 most-sold cars always account for a substantial portion of total sales – and November was no exception.
"They accounted for over 11 000 sales, or 28% of total sales. The popular Audi A3 dropped off the top 10 list and was replaced by Ford EcoSport. It was a good month for Ford; other changes on the top 10 list include the Ford Fiesta moving up one position. The Toyota Fortuner moved down one position,” he reveals.
South African car buyers are loyal, and this was manifested once again in November 2019.
"The most searched for brands remained the same as October with the only change coming from Land Rover (which moved up one position) and Nissan (which moved down one position),” says Mienie.
In terms of geographical sales, the Volkswagen Polo was dethroned by the Ford Ranger in KwaZulu-Natal. The Volkswagen Polo and Isuzu D-Max tied in first place in the Northern Cape.
Finally, in the most sold cars by body type rankings, two new vehicles made an appearance.
"The BMW 4 Series entered the coupé body type ranking while the Chevrolet Utility made its appearance in the single cab body type ranking,” concludes Mienie.
Image: Calvin Fisher
Wheels24's Janine Van der Post says: "Once again, the Ford Ranger is the most popular used double cab bakkie in most of SA including Limpopo, North West, Eastern Cape, Mpumalanga, and KZN, while the Isuzu D-Max is more sought-after in the Northern Cape.
"It's just such an interesting contrast as to how bakkies sales differ in the used market where the Toyota Hilux completely dominates in the new vehicles sales market. November saw 2588 new Hilux bakkies sold while Ford sold 1894 Rangers. It says a lot about reliability and perhaps even maintenance when buyers are opting for the Ranger as a used vehicle."