People have so much love for Volkswagen that if they had to slap the famed badge onto something as ugly as the Fiat Multipla, it would sell.
That says alot about the German brand's standing in South Africa and you only need to run your eye over their monthly Naamsa figures, notably for the Polo and Polo Vivo, to see just how they are doing.
Some worthy rivals
But, while the Polo siblings are well out in front, it is a recent addition to VW's compact SUV line-up that's 'coming round the back' and bringing in equally impressive digits.
In steps the T-Cross and immediately people take a liking to it. People now want spacious and fuel efficient vehicles and automakers have adjusted to the transition.
Two Korean manufacturers are setting their sights on the T-Cross and taking the fight to Volkswagen for compact SUV supremacy. Hyundai even took a well-aimed dig at the T-Cross with a billboard message that read 'Don't cross your T's just yet' right before the Venue's official launch.
A genius ploy to get into their heads.
A Korean onslaught
While the Venue is one of the competitors to go up against the T-Cross, another recent addition to the market is making those at VW sit up and take notice.
In its first month of going on sale, the T-Cross only managed to sell a measly 47 units but has since gone on to reach a total sales figure of 3 469 in the ensuing months up until now.
Comparatively, the Venue sold 307 and Seltos 510 units respectively in December 2019, but that low sales unit is merely down to the fact that people didn't really know what to expect. Like with VW, we expect sales to increase slightly now that consumers are aware of the two newcomers. In this regard, Hyundai and Kia can look forward to a busy 2020.
From experience, we know that the T-Cross will outsell both the Venue and Seltos; given that VW imports its product in greater numbers. That being said, a low sales figure by no means suggests an inferior product.
See our quick comparison on the three vehicles below: