SA's favourite SUV obliterates rivals as new Toyota Fortuner finds huge favour

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• Toyota South Africa sold 9941 new vehicles in November 2020.

• The Fortuner sold 1488 units - the highest number for a single month this year.

• The Hilux sold 2913 units last month.

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In November 2020, Toyota South Africa launched its new and heavily updated Fortuner in South Africa. As the sales figures came in for the past month, Naamsa reported that Toyota was once again the top-selling automaker in South Africa, with the Fortuner raking in sales of 1488 units.

This sales figure is the Fortuner's highest in 2020 and is a combination between the current (new) and outgoing model. In total, Toyota South Africa sold 9441 vehicles locally - the highest figure of all automakers - with the Hilux bakkie leading the charge on 2913 units.

According to Toyota SA's senior vice-president of sales and marketing, Leon Theron: "The retail conditions remain tough while consumer sentiment has continued to be cautious and conservative due to the effects of the Coronavirus. However, there are signs of resilience which could be attributed to a couple of positive factors such as the interest rate which remained unchanged, as well as the welcome relief of the lower fuel price."

Toyota Fortuner
2021 Toyota Fortuner

Toyota's performance in November 2020

Sales for Toyota South Africa Motors (TSAM) at 9441 posted a marginal increase of 1.3% (117 units) when compared to the corresponding month in 2019. TSAM's sales also translated to a market share of 24%. The company's Light Commercial Vehicles (LCV) segment continued its strong run - posting 4782 units (42.5% market share). Other than the Hilux, the other consistent leader in the LCV segment, the Hiace, sold no less than 1439 units in November.  

With 4470 units sold in November, TSAM's passenger sales accounted for 17.4% of the local industry market share. In addition to the Fortuner's stellar performance in the category, the Starlet posted 947 units, while the Etios and RAV4 posted 382 and 308 units apiece. It was also a good month for Toyota's luxury arm, Lexus - courtesy of the NX (14), UX (11) and LX (11).

On the truck front, the Hino 300 Series recorded 69 sales - assisting TSAM to a 13.9% stake in the Medium Commercial Vehicle segment. In the Heavy Commercial Vehicle category, the Hino 500 Series helped Toyota to clinch a total of 92 units in the segment. TSAM is also proud that its Parts' Supply business distributed no less than 1.379 million items to domestic dealers, while a further 311 372 pieces were shipped outside of the country.

Toyota Starlet
2020 Toyota Starlet

Compiled by: Charlen Raymond

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