• December market share of 27.1% is Toyota SA's highest in recent history.
• LCV market share of 41.9% is the highest ever recorded by Toyota SA.
• 2020 marked 41 years of consecutive sales leadership in SAToyota sold a total of 90 129 vehicles in 2020.
Despite the lockdown and low consumer confidence, Toyota South Africa registered its highest-ever Light Commercial Vehicle market share in 2020. The carmaker says the LCV reached just over 40% in the year and was mainly driven by sales of the Hilux and Hiace.
In December, the Japanese company recorded a market share of 45.7% in the LCV segment, which translates to 4939 out of the company's 10 161 vehicles last month.
Toyota sold 3233 Hilux models and 1221 Hiace vans in December.
Lockdown affected sales considerably
The motor industry has taken a huge knock this year and posted its lowest total in 18 years, the cumulative sum of vehicles sold in 2020 was 380 449 – 156 163 (29.1%) units below the 536 612 aggregate registered in 2019.
This massive drop in sales can be directly attributed to a host of Covid-19-related restrictions implemented by government.
In particular were April and May when the country was under hard lockdown.
Commenting on 2020 aggregate sales, the National Association of Automobile Manufactures of South Africa (NAAMSA) says: "Vehicle sales are linked to the strength of the economy and the pandemic not only deepened an existing economic recession, but its severe impact resulted in the domestic new-vehicle market in 2020 dropping back to the levels of two decades ago."
Just over 90 000 vehicles sold in 2020
A breakdown of the 90 129 vehicles sold by the Japanese carmaker last year, 40 970 were passenger models (16.6%), 46 526 LCV (41.9%), 1635 (24.3%) were Medium Commercial Vehicles (MCV) while a further 998 (6.2%) were Heavy Commercial Vehicles (HCV).
In terms of passenger cars, the brand's new Starlet hatchback, a replacement for the Etios, was the company's leading passenger vehicle in December with 1126 units. The outgoing Etios garnered 288 sales, followed by the Quest with 1004, Fortuner 942 and Avanza with 400 among the top sellers.