Why Porsche teamed up with Red Bull for King of the Air 2021

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"Honey, someone's stuck photos of kites all over my motoring website?"

Allow me to explain.  

I'm wedged between the front bumper of a baby blue Porsche Taycan Cross Turismo 4S and Blouberg Beach, perched on an incredibly comfortable sofa. 

The Cape Doctor is pummeling everyone on the beach, but I'm in 'the best seat in the house' at the Red Bull King of the Air, where legions of the world's elite kite surfers are destined to take to the skies. They'll be competing for the title all weekend, but not before I grab one of their top talents aside and bend his ear. 

Meet Liam Whaley, a Porsche-sponsored rider that operates out of Blouberg, despite being Anglo-Dutch and living in Spain. Add to that the fact that he tests like most Porsche Motorsports athletes, in Potsdam Germany. 

"Blouberg Beach is one of the best places in the world to train for this event, and everyone loves to compete here," says Whaley.

And compete he did, challenging his peers like a champ but sadly losing out against the likes of Marc Jacobs, who'd go on to win overall.

So much of the sport is up to Mother Nature, wind and waves and the timing thereof. Luck, they say, is where preparation meets opportunity. This sport exhibits all three in spades from where I was sitting, with contenders skimming through the air, carving past a silhouetted Table Mountain and performing the most incredible stunts. 

But why has Porsche chosen to partner with Liam, and indeed the sport in general? Parallels are apparent, such as Porsche's ambitions in sustainability, not to mention their passion for pushing boundaries in the sport. So harnessing wind power and performing breathtaking feats fits the marque's mission statement perfectly. 

In addition to Liam, Porsche has also invested in another young talent in Rita Arnaus, whose parents gave her a kite for her ninth birthday and has taken to it, well, like a kite to wind. 

"Try, crash, repeat, try, crash, repeat," she says. Ok, that's not a Porsche mantra as far as I know, but the practice has certainly paid off for her and her kin. 

Oh, here's one final parallel, but it is a personal one. Luke says, "kitesurfing is like meditation."

When stressed, he often goes out on the water, as it gives him peace of mind, which is precisely how I feel about driving.

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