How synthetic motor oils can give SA motorists enhanced performance

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Shell Helix Ultra provides cleaner options without compromising performance. (Image supplied by Shell)
Shell Helix Ultra provides cleaner options without compromising performance. (Image supplied by Shell)

As the automotive industry continues to look at more efficient, cleaner alternatives in the performance of vehicles, synthetic lubricant products on the SA market are giving motorists better fuel efficiency without compromising on performance.

Motor vehicles today need premium oil that keeps pace with their changing demands and does more to improve performance and engine life.

Traditionally, motor oils were first invented to aid in moments of fuel shortages dating back to the late 1920s. According to Car and Driver, the American energy crisis of the 1970s further drove efforts to create better artificial oils as a way of improving fuel economy. Over time, synthetic oils were proving to be more efficient in protecting energies and achieving fuel efficiency, and were thus becoming preferred for everything from jet engines to mainstream automotive vehicles. Fuel efficiencies also help with reducing emissions in the environment, and thus also becoming more important to today’s motorists.

Now, global engine technology has since made huge advances in recent years and car manufacturers demand higher performance levels from motor oils. This has created a general market move towards synthetic premium oils, which have lower viscosity and are of consistently high quality.

What are synthetic motor oils?

Synthetic motor oils are made using alternative natural resources and processes to deliver higher performing base oils which form the main component of motor oils. Base oil makes up approximately 75-90% of motor oil – representing a significant step-change in the composition.

Global firm Shell, for instance, uses a natural gas-based technology called PurePlus to convert natural gas into crystal-clear base oil containing significantly less impurities than those found in crude oil.

Synthetic oils are designed for modern high performance petrol and diesel engines.

Why is it good for engines?

Synthetic motor oils have a variety of benefits. They can withstand very high and very low temperatures, providing better protection for an engine in extreme conditions. They also provide superior resistance to oil degradation and flow easier and faster through engines than mineral oils.

This helps extend engine life, reduce maintenance costs, reduce oil consumption, enhances fuel economy and enables better engine cleanliness.

What is Shell's PurePlus Technology?

Led by their premium Shell Helix Ultra brand, Shell is the world’s biggest supplier of carbon neutral lubricants. The global firm sells approximately 5 billion litres of lubricants annually to the consumer and commercial automotive industries, aviation, marine, mining, power generation, and industrial sectors. It also offers specialised lubricants for hybrid vehicles, as well as e-Fluids that help electric vehicles perform better and more efficiently.

Shell has reimagined and reinvented its synthetic lubricants through its PurePlus technology and enhanced its products performance. The technology produces base oil that provides enhanced viscosity, friction and volatility performance compared to traditional oils. As a result, the Helix Ultra Brand provides up to 32% better resistance to oil degradation than the latest industry standard, and up to 50% less evaporation. This means you don’t have to top up your oil as frequently, saving motorists time and money.

The Helix Ultra's fully synthetic PurePlus technology also offers maximum protection in both very hot and extremely cold climate conditions in South Africa.

Other benefits include:

- Superior sludge protection: High-performance engines are better protected from harmful deposits that hinder power and performance. Test vehicles maintained the same fuel economy and performance as they had the day they left the factory based on a 100 000km fleet trial.

- Better fuel economy: The less friction you have between the parts in your engine, the more easily the parts can work and move – and the less fuel you will burn. The low-viscosity and low-friction formulations can result in up to 3% better fuel economy.

As the leading provider of synthetic lubricants around the world, Shell is always searching for ways to bring new and improved technology to its motor oil formulations for the benefit of Motorists.

Shell Helix Ultra brand can help South African motorists choose cleaner oil options for their cars, while providing protection to  their engines and enhance their performance with better fuel economy.

For more, visit Shell.

This post was sponsored by Shell and produced by BrandStudio24 for Wheels24.

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