Has tyre-lettering become the new 'fashion' accessory in car modifications?

<i>Image: Flickr</i>
<i>Image: Flickr</i>

Just like 'sticker-bombing' used to be all the rave several years ago, it seems as though a new trend has appeared in the world of car accessories.

Even though white tyre or sidewall lettering is more akin to fully-fledged race cars, there's been a number of road-going cars that have bucked the trend. But has it always been around or is it the latest in a long line of automotive trends?

Bucking a trend

Tyre lettering has actually been around since the 60's where tyre manufacturers used this method to make the name stand out more. Numerous muscle cars sporting BF Goodrich or Goodyear treads featured this.

READ | What do the numbers on tyre sidewalls mean?

While it didn't look out of place on burly muscle cars, in the modern era, everything from VW Polo Vivo's to BMW E90's have been seen sporting this new trend.

At first glance if you didn't know what it was, you'd most likely think its something that found itself stuck to the tyre due to daily driving but it becomes clearer as the car slows down or when stationary.

Have you seen any bizarre car modifications or trends? Please email us your thoughts here.

tyre lettering

                                                              Image: Flickr/Chris Chan

I managed to ask the driver (who didn't want to be named) of an 9N VW Polo, his reasons for doing tyre lettering. He said it is purely for 'looks' and does give the car a more meaner appearance.

Wheels24's Janine Van der Post says: "In my time the hottest thing in car mods was Angel-eye headlights or smoked tail lights, massive exhaust tail pipes, and big fat wheels and arches. Thank goodness I was a couple years too early for the 'stickerbomb' takeover. I reckon tyre lettering is the latest in putting a unique touch to cars and scores a few browny-points for 'street cred' with today's youth."

Leave it to the race cars

There are a number of places locally like Tyre Letter Co and Autostyle that supply do-it-yourself kits. It is fully customisable and you can choose whichever tyre brand you like as well.

There is actually a market for tyre lettering and, depending on the car it is being fitted to, can actually enhance the overall appeal.

The truth is, it looks much better on race cars and not on the likes of a Hyundai i20 or Renault Kwid. You also have to think carefully about fitting it to your tyre because the glue supplied is of industrial strength and is pretty much permanent.

Disclaimer: Wheels24 encourages freedom of speech and the expression of diverse views. The views of contributors/columnists published on Wheels24 are therefore their own and do not necessarily represent the views of News24 or Wheels24. 
KEEP UPDATED on the latest Wheels news by subscribing to our FREE newsletter.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Who should have replaced Sergio Perez at this weekend's British GP?
Please select an option Oops! Something went wrong, please try again later.
Sebastian Vettel - At least he'll get a taste of what the 2021 car will be like
26% - 557 votes
Nico Hulkenberg - He's been with the team before
27% - 578 votes
Fernando Alonso - A true racer, and the fastest Spaniard around
33% - 704 votes
Jenson Button - Any team can benefit from a champion driver
13% - 278 votes